AddressAbout Us:
The Role:
Working as part of our Digital Experience team you’ll be responsible for planning and executing subscriber program across the full lifecycle – acquisition, onboarding, nurture, conversion and re-engagement with the purpose of accelerating customer and commercial value.
This is an excellent opportunity for a highly-motivated self-starter who is eager to learn, develop and grow with an industry leader in the experiences market.
Core Activities:
Program planning
- Together with the Lifecycle Marketing Lead develop a communications plan that supports our strategic plans and commercial targets.
Execution and reporting
- Delivery of these experiences through end-to-end project management, including ideation, creative development, email build and QA, workflow build and QA within Salesforce Marketing Cloud.
- Regular monitoring and reporting on campaign performance
- Deliver experiences in multiple owned channels and collaborate with Paid Performance team to extend the right experiences into paid channels
Future innovation
- Together with Lifecycle Marketing Lead continuously improve all Consumer communications including transactional, triggered, campaigns and hallmarks through innovation, best practice and A/B testing
Reduce consent risk
- Follow QA and execution processes to ensure BRG are compliant for marketing consent
Experience Required:
- 1+ years experience in a Lifecycle Marketing role or similar
- Experience in end-to-end CRM campaign management
- Experience with Salesforce Marketing Cloud highly regarded
- Impeccable attention to detail
- Stakeholder management and communication skills
- Experience with member programs highly regarded
Why work for us?
- Our dedication is to provide a workplace you choose to return every day.
- Community - ESG commitment, paid community days, Fast Company 'Brands that matter', volunteering
- Connection - organised experiences, quarterly roadshows, offsites, social & sports events
- Investing in you - 30 days work anywhere, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support
- Your Workplace - Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia
