Marketing Automation Specialist

• Location - any of our offices in Perth WA, Adelaide SA, Canberra ACT, Melbourne Vic, Sydney or Maitland NSW

Beyond Bank Australia is a customer owned bank with branches nationally. In addition to providing high-quality banking services, we are committed to benefiting our customers and their communities.An exciting opportunity exists for a Marketing Automation Specialist to join the marketing team on a 12 month fixed-term contract basis. We are seeking a talented and enthusiastic individual to coordinate the development and implementation of the Marketing Automation and direct marketing plans and activities with ongoing analysis and optimisation. Reporting to the Marketing Manager - Digital & Operations, you will build quality engagements with the brand via automated, digital and direct channels as well as convert leads to meet growth objectives. As the Marketing Automation Specialist you will work with the wider Marketing & Products team and other departments to deliver, measure and optimise Marketing Automation from a brand, content and lead generation perspective.Job DescriptionYour key responsibilities will include, but are not limited to:

• Creating Marketing Automation journeys, workflows and campaigns
• Using the Marketo Engagement Platform (or similar) you will help the team to deliver on lead, pipeline and revenue metrics by developing and implementing marketing campaigns to build brand awareness and generate leads and enquiries
• Developing and manage automated marketing campaigns to build engagement and generate leads across customer segments, whilst working with other marketing teams to implement these
• Setting benchmarks, test, track and optimise campaigns continuously to improve results and provide reports on performance
• Developing the Marketing Automation approach through eDM, website and social messages and work closely with digital stakeholders to deliver associated campaign related landing pages
• Ensure quality data management from CRM and other data sources for automated campaigns including working with key stakeholders and adhering to data requirements
• Brief in campaign requirements, develop campaign materials
• Undertake performance review and analyse marketing and campaign initiatives

Desired Skills and ExperienceTo be successful you will meet the following criteria:

• Possess expertise in Marketo (or similar) Marketing Automation platform
• Demonstrated ability or understanding in CRM use and analysis for segment creation and campaign reporting
• Possess high level skills in the use of Email Marketing, including A/B testing, dynamic content, advanced personalisation, Website Content Management and landing page building min
• The ability to measure Campaigns through the use of reporting and analysis, including a solid understanding of Google Analytics and campaign tracking
• A sound and up to date knowledge of digital marketing channels - Email, Paid Search, Social Media, Display, Comparison sites
• The ability to apply brand guidelines to a range of digital media
• Experience in Campaign Management from concept to reporting
• Experience with Task/Project Management - Atlassian JIRA preferred
• A tertiary qualification in Marketing, Communications or Digital will be highly regarded

This is an opportunity to join a values-driven organisation that offers the opportunity for you to grow your career. Beyond Bank is an equal opportunity employer with a commitment to diversity at all levelsAs a certified B Corp we are using our business as a force for good.For more information please visit beyondbank.com.auPlease be aware the next step in the process may include a phone screen, video interview, virtual or face to face interview, psychometric testing and all relevant background checking.Beyond Bank is an equal opportunity employer with a commitment to diversity at all levels. We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly. Please note that all applicants are required to complete a National Criminal History Check prior to commencing employment. Beyond Bank Australia Ltd ABN 15 087 651 143 AFSL/Australian Credit Licence 237 856.