Marketing Automation Specialist

Position Details
Fixed term until 2026 | Full-Time
Higher Education Officer Level 6 | $86,737 - $92,481 p.a.
Location: Bedford Park / Kaurna Country
About the Marketing and Student Recruitment team
The Marketing and Student Recruitment team is evolving in 2024 with exciting new opportunities situated across our vibrant Bedford Park campus and our new state-of-the-art Flinders City Campus at Festival Plaza.
Fuelled by our growth ambitions we are seeking talented team members to help us provide a best-in-class customer experience to our future students.
So, if you want to be part of a team that has big ambitions and is responsible for developing and implementing customer experience strategies and initiatives then please read on!
About the Role
Marketing and Student Recruitment is seeking a talented Marketing Automation Specialist to join their passionate team at Flinders University.
In this pivotal role, you will be responsible for the implementation and optimisation of digital marketing campaigns that support the University’s marketing and student recruitment objectives. The Marketing Automation Specialist will collaborate with internal stakeholders such as Creative Studio, Digital Content Producers and the Student Recruitment team to develop relevant content and assets for various campaigns.
As the Marketing Automation Specialist, you will also be accountable for:
Creating, building and managing email marketing campaigns with varying complexities and sizes to nurture prospective students and convert them into students.
Collaborating with teams to ensure relevant data is received and utilised for campaigns.
Leveraging A/B testing to improve conversion rates, Return on Investment (ROI), email and website click through rate’s (CTR’S) and open rates.
About You
The Marketing Automation Specialist will be highly skilled and have demonstrated experience using CRM systems and Marketing Automation software, preferably Marketo, within a complex organisation. You will foster positive professional relationships with internal and external stakeholders, and will be committed to delivering optimal, targeted, and personalised messages to achieve student growth.
To be successful in this role, you will also demonstrate:
Tertiary qualifications in Business, Communications, Marketing and Information Management and Systems or a related discipline or an equivalent combination of professional experience and/or education and/or training.
Experience in a marketing and/or recruitment environment, with a focus on achieving business outcomes.
Capacity to learn quickly, be technology savvy and stay current on changing product features and services.
Life at Flinders
We're transforming and investing in people and facilities to create contemporary, stimulating, and satisfying learning and work environments that reflect our core values of excellence, innovation, courage, and integrity. Flinders is refocusing its strategic priorities with the aim of elevating its performance to be a top ten Australian university, and amongst the top 1% in the world.
Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them. So,
17% Superannuation + salary packaging options
Flexible working arrangements
Wide range of professional development activities and services
We embrace diversity and promote equity and inclusion for all students and staff
Vibrant campus life and amenities including on campus , and (Bedford Park, South Australia).
Our Commitment to Reconciliation and Indigenous Employment
Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples. We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies.
Prescribed Conditions for Employment
A valid National Police Certificate which is satisfactory to the University will also be required before the successful applicant can commence in this position.
Please note that you may be required to provide evidence that you are up to date with COVID-19 vaccinations, in line with the Flinders University
How to Apply and Information
You are required to submit Suitability Statement of no more than 3 pages, addressing the Key Position Capabilities of the
For more information regarding this position, please contact
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Please note, late applications and applications sent via agencies will not be accepted.
Certification
Applications to be submitted before 10.00pm:
14 Feb 2024
At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities.
Flinders. Fearless.