Marketing Digital Data Operations Manager

Role Summary

The job holder will be responsible for analyzing product business data and the competitive market environment to make use of user behavior data in each link, formulate optimization strategies, and implement them into specific tasks to contribute to the growth of the department's performance. At the same time, he/she is responsible for the delivery, analysis and optimization of some media channels, through a data-driven approach, optimizing and improving conversion rates and customer acquisition costs, and ultimately, providing valuable optimization strategies for the team to achieve departmental performance goals.

Role Description

1. Responsible for the launching, analysis, remarketing, and other work of digital channels such as SMS and EDM, complete daily/weekly/monthly plans, be able to independently complete the writing of analysis reports, conduct correlation analysis from multiple dimensions, accurately locate user experience problems and drive improvements, and realize the tracking and closed loop of key issues.
2. Analyze the factors and details that affect the improvement and growth of data, effectively promote the development of the project in combination with the business direction and give a feasible marketing optimization plan.
3. Cooperate with other marketing groups/products/operations/R&D, etc., design, participate, promote, and manage the landing of "new customer" related activities and marketing landing pages, and use back-end tools to provide various support for marketing strategies, and contribute to the actual improvement and growth of the business.
4. Other digital teams in the collaborative market can analyze the tasks given by the leader, use the user behavior data, set up and optimize the AB Test, provide effective insights and recommendations, and continuously optimize and improve the channel conversion rate, thereby reducing costs.
5. Gather competitive information and make constructive comments on products and innovative solutions, monitor, and optimize activities by clearly reporting results, trends, issues, and opportunities.

Other Requirements:

1. Bachelor’s degree or above, more than 5 years of relevant experience in Internet C-end products.
2. Sensitive to data, have strong data analysis capabilities, independently complete analysis report writing, conduct correlation analysis from multiple dimensions, accurately locate user experience problems and drive improvements, and realize the tracking and closed loop of key issues.
3. Have strong communication, coordination, promotion, and pressure resistance, and be able to effectively organize and promote the implementation of projects in combination with the resources of all parties.
4. You must be proficient in excel formulas, SQL, python, and other data analysis scripting languages.

What's in it for you:

1. Competitive Salary + Superannuation
2. Hybrid work environment
3. Free Annual Flu Vaccine
4. Free access to Novated Leasing
5. Weekly get together + Free Food and drinks
6. Collaborative and dynamic work environment
7. Office is located in South Melbourne right across the new Anzac station.

We strive to achieve the right balance for our people, enabling us to deliver excellent service while allowing you to build your career without sacrificing your personal priorities. You will be a part of an amazing diverse team that values growth and development. You’ll be embraced for who you are and empowered to use your voice to help and support others.

If you can demonstrate that you meet the criteria above, please submit your resume.