Marketing Segment Advisor

Segment Marketing Advisor - Hawthorn East

Further your marketing career:

Marketing has never been so important for the health and care sector. Benetas is hiring, come and join our award winning marketing team.

The role of Marketing Segment Advisor is a great opportunity for someone with a passion for marketing, a digital centric mindset and the ability to create and own marketing strategies to drive prospects through the customer journey. You will focus on a range of marketing initiatives focused on driving acquisition conversion and retention, the role is an opportunity to work across all areas of marketing as part of a tight knit team with big ambitions.

What can we do for you?

This role is your opportunity to join a hard-working team building something big. The role is an opportunity to work across marketing channels, while maintaining a focus on digital marketing, which is what drives our sales and marketing agenda. This will be a great place to learn, to take true ownership for the marketing of our fastest growing segment and contribute to the business goals. Reporting to our Marketing and Brand Manager, the role involves supporting the growth of Benetas to achieve annual client and service growth targets. In particular, responsibility lies in ongoing development of responsive customer services, digital marketing, content marketing, sales campaigns and delivering the right tracking and analytics.

As a confident and proactive individual, you will be a self-starter dedicated to delivering high quality outcomes. With a strong understanding of marketing planning and campaign management, you will demonstrate a ‘can do’ attitude and be highly motivated with a customer centric focus.

About Benetas

• Leading not-for-profit, values based organisation
• High performing team with a great reputation
• Come work for a for purpose organisation that strives to make a difference for Victorians

Benetas is a not for profit organisation dedicated to supporting older Victorians, their friends and carers, through a range of aged care, health care, home care and retirement living services. Benetas is also committed to our reputation as a truly great place to work. We care about our people’s health and wellbeing and invest significantly in their development. We take pride in being a diverse and inclusive employer. We respect and value differences and encourage people of all ages and backgrounds to apply. Benetas is a recognised leader in Gender Equality, having been awarded an Employer of Choice citation for 16 years in a row.

You will have:

• Tertiary qualification in Marketing, Communications or equivalent essential
• Intermediate to extensive marketing experience business to customer environment
• Writing and implementing segment marketing plans
• An understanding of advertising and creative strategy inclusion
• Experience in media buy and media schedule management
• Strong stakeholder management
• Experience in campaign measurement against sales, market share or brand objectives
• Experience implementing digital campaigns and marketing automation is also preferred

Applications close:10 January 2023

Please note we may consider applications on an ongoing basis and therefore encourage you to apply at your earliest opportunity.

To view the position description and apply for this position, please submit your cover letter and resume at

For a confidential discussion, please contact Richard Barker on (03) 8823 7955.