AddressWhat makes Cognizant a unique place to work? The combination of rapid growth and an international and innovative environment! This is creating many opportunities for people like YOU - people with an entrepreneurial spirit who want to make a difference in this world.At Cognizant, together with your colleagues from all around the world, you will collaborate on creating solutions for the world's leading companies and help them become more flexible, more innovative, and successful. Moreover, this is your chance to be part of the success story.
Position Summary:
- Professional should have minimum 6-7 years of experience in Salesforce Marketing cloud.
- Experience with environment management, release management, source control, continuous development, and continuous Integration.
- End-to-end implementation experience with the SFMC platform and responsible for the application design, development, and support for marketing cloud projects.
- Sound knowledge and experience of marketing domain spreading across the industry leading tool platforms like SFMC, MCP, MCI, etc.
- Clear understanding of the digital marketing processes including cross channel marketing campaign orchestration, real-time interaction, 1-to-1 user journeys and persona definition, unknown to known conversion, proximity marketing, next best Offers etc.
- Understanding of the core marketing cloud modules - Email Studio, Mobile Studio, Automation Studio, Web Studio, Journey Builder and Content Builder.
- Understanding of new modules like Interaction Studio, DMP, Einstein, AI Intelligence tool - Datorama.
- Experience in analyzing client business needs and present with end-to-end marketing solution.
- Experience in designing end to end technical solution for marketing automation including data modelling, integrations, marketing tool configuration/customization.
- Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like sender's configuration
- Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data.
- Experience of integrating with web analytics tools like Google Analytics.
- Various Report configuration and creation.
- Experience in real time integration management with interaction studio and ability to design and develop 1:1 customer experience, channel optimization and configure next best action on salesforce marketing cloud platform.
- Knowledge of server-side campaigns and response, Einstein Recipe creation, AI/ML algorithms for real time recommendation
- Experience in persona building, data activation, personalization, manage delivery and generate insights using audience studio
- Knowledge of file management and transfer protocols like SFTP and understanding of API tokens
- Should have knowledge on data ingestion types, data modelling concepts, data mapping, data relationship, data reconciliation, data unification with data cloud
- Data Stream integration ranges and their customizations, goals and actions utilization, Tableau data connectors, harmonization center, media transparency center (MTC) process and custom widgets.
- Knowledge on concepts of ingredients, exclusions, boosters, variation setup.
- Must have worked on APIs - RESTful/SOAP APIs, Usage of CDP APIs to deliver best practices in how to ingest and deliver data in and out of the platform.
- Ability to come up with alternate solutions/thought processes when presented with a complex technical/functional scenario.
- Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly.
- Good delegation and time management skills with problem-solving abilities.
Mandatory Skills:
- SFMC Account & Business Units Configurations
- SFMC Scripting (Ampscript &SSJS)
- SQL Advanced for SFMC & Data Cloud
- HTML/CSS/JS Basics
- Data Modelling
- Configure Automations/ Journeys
- Configure Emails/Content Blocks using Content Builder
- Technical Platform Configurations (SAP/IP/Domain)
- Ability to perform external Integrations (API/File based/Webhooks)
- Creation of Cloud pages/Landing Pages
- Configuring Sitemap, campaigns, segments, and activations in MC Personalization.
- Data Modelling, ingestion, harmonization & unification design, and configuration in Data Cloud.
- Data analysis and validation using ANSI SQL with Query Workspaces or JDBC Tools
- Data Stream, harmonization, and classification setup in Datorama.
- Design and configuration of custom widgets for Dashboards in Datorama.
Duties and Responsibilities:
- Must demonstrate progressive leadership in the full life cycle of the software development environment especially Agile Method.
- Designing and Solutioning with high-performance, reusable, and reliable approach with best practices in marketing Tools.
- Working with the team for delivering the requirements and ensuring the best possible solution & quality of an application.
- Provide Guidance to Development team to Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Center for channels like email, direct mail, SMS, mobile push, call center, web etc.
- Provide Guidance to Development team to perform administrator functions such as setup of business unit, users, profile and role management and other account configurations.
- Provide guidance to development team to develop and maintain responsive Layout Templates, personalized Emails templates and triggered emails using media Queries.
- Provide guidance to development team for data model setup using list, groups and data extensions.
- Provide guidance to development team to develop and maintain custom user preference and subscription centre on landing pages/cloud pages using extensive scripting and API Calls in addition to OOTB features.
- Provide guidance to development team on setting up of consent management solutions.
Salary Range:>$100,000
Next Steps: If you feel this opportunity suits you, or Cognizant is the type of organization you would like to join, we want to have a conversation with you! Please apply directly with us.For a complete list of open opportunities with Cognizant, visit http://www.cognizant.com/careersCognizant is committed to providing Equal Employment Opportunities. Successful candidates will be required to undergo a background check.
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