Product Copywriter

Bellroy

To promote better ways to carry.

Bellroy puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease. Every piece has been deeply considered to help you get the best of life’s little moments.

Our range of carry goods has moved beyond pockets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. Because as long as there are things to carry through our lives, we want to find better ways to store, protect and carry them.

As our copywriter, you would work with the brand’s product designers, UX team and Brand Communications Director to craft product copy for our website, convince browsers to click on a collection page, and recognise opportunities to make the micro copy work harder. You would practice your perspectives to put yourself in our customers’ shoes, and speak directly to them about the things they need. And you’d work with our UX, marketing and creative teams on product release activities, design articles, social media content, product buying guides and more. If you’re a curious being with an inner product design geek brain and a commanding way with words, we’d love to hear from you.    YOU COULD BE THE ONE, IF...

• You are a junior to mid-weight copywriter with at least 1–2 years copywriting experience.
• You are an inspiring communicator who knows the difference between a good sentence, and a great one.
• You know just what it means to make every. single. word. count. 
• You feel comfortable ‘in the weeds’ – fine-tuning details, noticing missteps and recognising opportunities for experimentation and optimisation.
• Your understanding of SEO and UX practices are solid. Your understanding of human behaviour, deep. And your motivation to find the phrase no other brand has used before, strong as hell.
• You ask questions. A lot of questions. You aren’t afraid to ask “why?” as many times as it takes to get to the heart of things.
• As you’ll be writing about carry products – and the world that surrounds it – experience with carry and softgoods would hold you (pardon the pun) in good stead.

    IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

• Written an info pack for a new product we’re launching – including copy for bellroy.com, Amazon and The Iconic, while considering SEO value of page titles and meta descriptions – and then shared it with the content team for translation
• Reviewed and approved search ad copy for the digital marketing team
• Worked with the social media team to create a design deep dive video with the product designers
• Mapped out a guide for the website, to help customers choose the right sling for them (because we have many!)
• Joined a Friday afternoon creative team brainstorm for an upcoming campaign, in which you embrace the all-in, throw-it-out-there, ‘no idea is a bad idea’ environment
• Re-written an old product page to reposition it with the current range of products in mind
• Initiated an A/B test on the language we use in our checkout
• Had a chat with our product design team, to get a solid understanding of a new product’s USP and target customer, before starting to write about it
• Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead.

• 🗓 Project Coordination
  

  Coordinate people and processes to ensure the effective and timely running of a project

• 🔰 Leading of UX and UI Design
  

  Lead the design of product features underpinned by UX and UI Design principles to create desired user-centred experiences

• 💡 Customer Journey Insight Development
  

  Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience

• 👥 Collaboration
  

  Works with others by being open, clear in communication and listening to achieve goals

• 👍🏼 Flexibility
  

  Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively

• 💭 Critical thinking
  

  Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight