AddressAt Aphex (https://www.aphex.co/), we believe that construction teams' tools to plan and communicate their work should have stayed in 1995.
That's why we are on a mission to make it easier for construction teams to get on the same page with a live, multiplayer planning platform. Instead of the current mountain of spreadsheets, whiteboards, and stone tablets, we build tools that allow anyone on a project to plan and communicate their work with complete visibility of everyone working around them.
Our customers are the largest construction contractors, the folks building tunnels, roads, bridges, and buildings we use daily. Our users are the engineers managing and planning these incredible projects.
We're at an exciting stage of our journey. Having launched our V1 in the UK in 2019, we power most major contractors and projects today. We entered the Australian market in 2022 and have replicated that success as the leading solution. As a team, we have found initial product market fit, have proven we can expand across international markets, and are in the early stages of scaling our go-to-market team.
Join us on a mission to improve an industry that contributes to around 10% of GDP but is less productive than 20 years ago… It's kind of a big issue.
The Role:As our first marketing hire in AUS, you’re a foundational part of expanding our GTM motion.
Now that might sound like a big job, but you’re not at it alone, we’ve got a solid market position and demand gen from our ICPs and a validated GTM motion with sales post-demo, so your first mission is everything in between, {traffic -> demos}.
This role requires deep understanding of our product and the unique challenges our customers face. You'll work closely with our Product, CX, Sales, and Customer Success teams to ensure our messaging is always on point and impactful.
- Take the lead on marketing comms (Hubspot for CRM/Email and Webflow)
- Optimise our web traffic, non-converted CRM contacts and new inbound flow, to help engineer new pathways to pique people’s interest and progress them through the pipeline to sales
- You’ll own the website, positioning, IA, and user flows, creating clear and compelling content and site flow that drives demand and converts interest into MQLs and SQLs
- Develop a deep understanding of our products and the people that use them to craft narratives that help Aphex cut through a cluttered technology space
- Collaborate with sales and lead the creation of targeted, engagement-centric campaigns
- Produce high-quality, multi-format content that showcases how we solve pain points and customer success stories
- Continuously monitor and optimise our messaging and positioning to best reflect what we know of our customers and the value they see from our tools
- Be the internal leader pushing forward our brand, messaging and how we’re presented in market through communication and our team, harnessing the best of what our product does for customers
- Proven track record in B2B SaaS or technology Product Marketing
- Exceptional communication and collaboration skills
- Humility and a growth mindset
- Strong beliefs weakly held, with a desire to both hold a hypothesis in your mind and be happily proven wrong to progress to the ultimate answers
- Experience developing a wide range of written assets and slide decks
- Familiarity with project managing B2B product launches
- Start-up experience and the ability to thrive in a fast-paced, resource-constrained environment
- The best team > Be part of and contribute to a truly high-performing team
- Flexibility > remote-first working with access to a convenient WeWork office
- The right tools > A sweet Macbook Pro, setup, and cutting-edge tech stack
- Genuine development > Constant training, learning and coaching to get better every day (inc. a training allowance)
Send us your CV and brief responses to these questions:
- The biggest problem with public transport is?
- The best one-liner (joke) we won't find on the first page of Google?
- Line, square, cube, ???
- The most important thing in marketing is...
From here, we will conduct 2-3 rounds of short interviews focusing on mutual discovery of alignment on long-term goals and fit.
