Research & Insights Executive

Company

Visit Victoria is the primary tourism and events company for the State of Victoria. We inspire people in both the domestic and international markets, to visit Melbourne and Victoria through creative storytelling and enriching events. Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy.

We aim to build Melbourne and Victoria into Australia’s number one tourism destination by delivering strong and sustainable growth across priority markets.

Visit Victoria employs 160 people in Melbourne and across key international markets. We all work together on our goal to revitalise the visitor economy, by generating $35 billion in annual visitor expenditure and supporting 300,000 jobs by June 2024.

About this Position

This is an incredible opportunity to be a part of Visit Victoria, a purpose driven culture and organisation that advocates for our Victorian economy.

Reporting to the Head of Research & Insights, and as part of the broader Digital, Data & Insights team, the Research & Insights Executive is responsible for providing data insights for Visit Victoria to build strategy, business plans and Marketing activities.

In this exciting role, you’ll be focused on:

• Producing and distributing high quality, detailed analysis of research, statistics and other data sources, to facilitate decision making and inform Visit Victoria’s strategies and business objectives.
• Supporting the Research & Insights team by assisting in the coordination, implementation and running of consumer research projects.
• Coordinate the updating, enhancement, and dissemination of primary and secondary data sources for reporting, including to internal dashboarding systems and reports.
• Providing insightful research advice and expertise across the business, including presenting research information to the business.
• Coordinating the updating, enhancement and dissemination of reports for stakeholders.
• Contributing to the development, preparation and distribution of performance metrics and the development of the research program.

About you

To be successful you will hold either a Tertiary qualification in any of the following: Business, Statistics, Psychology, Marketing and or Science. This role is ideal for a candidate with 2-4 years of experience in a market research or data analysis role.

As the Research & Insights Executive at Visit Victoria, you will thrive on finding the story in the data and working with stakeholders to ensure the organisation embraces research and insights. You’ll thoroughly enjoy losing yourself in the data and approaching your work with a “let’s give it a go” type of energy. You’ll bring to this role:

• Demonstrated research skills, including market research methods and report writing.
• Sound quantitative, data interpretation skills with ability to critically examine key issues and implications of research findings, and proven experience in the application of insights to inform business decisions. Experience with qualitative research highly regarded.
• Previous experience working for a business in an insights function, or at a research agency
• Strong technical skills including demonstrated capacity to use crosstabulation analytical software (E.g. SPSS, Q) and excel.
• Experience or knowledge in Tableau and / or programming language would be highly regarded but not essential.
• Well-developed communication, public presentation, negotiation, and interpersonal skills, together with a client-focused approach to service delivery.
• Demonstrated experience in project management.
• Passion for Events, Tourism, and consumer behaviour.

Why Join Us?

At Visit Victoria we are committed to providing an employment experience that ignites and challenges any imaginations.

• Our work makes a positive impact on the Victorian community.
• Access to a range of amazing events and functions from sporting to comedy to cultural and more!
• Access to ‘3 Ignite Days’ to explore Melbourne or Regional Victoria to nurture your sense of adventure on us.
• Generous parental leave and paid volunteering days.
• A reward and recognition program that aligns with our passion for Victorian experiences.
• A hybrid working model and open contemporary working facilities.

Culture & Values

Visit Victoria provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry.

Our values are embedded in our culture and communication.

• Passion - We love what we do.
• Creativity - Imagination without boundaries
• Collaboration - We work as one.
• Growth – We embrace growth and challenges.
• Connection – We are connected to people, culture and our country.

How to apply

Join us by clicking the apply button, we look forward to connecting.

This job advertisement is open until Monday, 22 January 2024 at 12:00 pm. We encourage early applications as interviews may commence before the closing date. Only shortlisted candidates will be contacted. All applications will be treated with strict confidentiality