SEM Specialist (Paid Search)

If you are passionate about marketing and in particular Paid Search media, then we have the role for you! This is a role that allows you to drive insights and implementation recommendations of Paid Search strategies across Google, Bing and Apple Search platforms to achieve our conversion targets.About Us
Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.We have over 1,300 team members at Sportsbet but as part of the , we're a true global player.Committed To Responsible GamblingOur is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.We're proud to be the leaders in responsible gambling in our industry, not just locally, but globally.About The RoleReporting into the SEM & Performance Manager, the Search Engine Marketing (SEM) Specialist will manage all Paid Search campaigns on Google, Apple Search platforms and Bing and will work with the SEO and Marketing team in order to maximize ROI, drive traffic and conversions as well as acquire new customers through data-driven strategies and tactics. This senior role will be responsible for projects that will drive long term change in search and media, whilst being exposed to one of the largest media budgets in Australian.Responsibilities Include:

• Devise insights, provide recommendations and implement strategies that meet the business requirements for media.
• Create new data solutions that allow us to understand customers better and increase the team's efficiency.
• Deliver regular performance reports, prepare ad-hoc performance and initiative materials for presentation to Media Teams or key stakeholders across the business
• Ideate, design, implement and measure the effectiveness of data-driven and technical solutions which improve customer experience and team efficiency and provide a point of differentiation from competitors
• Engage & collaborate with external partners (mainly Google Ads) to ensure any access to relevant Beta releases are leveraged and opportunity maximized
• Maintain a 'test and learn' culture, constantly seeking opportunities to improve performance, efficiency and ROI

This role can be based in either Sydney or Melbourne.About You

• At least 3 years experience within an SEM/SEO role with demonstrable track record of achieving performance targets.
• Hands on knowledge of Google Ads is essential alongside Excel required,
• Experience in the development of Power BI (or Tableau/SQL) dashboards and reports will be highly regarded but not essential
• Strong analytical skills, with considerable experience analyzing digital marketing campaigns for performance optimization.

The PerksWe work hard and play hard, so along with a competitive salary and generous performance-based bonus, here's some of our other perks:

• 25 days annual leave (that's right, a whole extra week!)
• Genuine flexible working policy with a $800 work from home office allowance

• Weekly concierge service including free massages, manicure/nail appointments - all onsite!
• Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks!?)
• Tailored career development programs
• Access to end of trip facilities with an onsite table tennis and pool table

• Discounted gym memberships, and loads of internal events
• Access to our Employee Assistance Program and a

membership * Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.We encourage you to apply as soon as possible as we review candidates within 2-3 weeks of advertising. Be sure to check out our Life@Sportsbet Instagram page, Sportsbet LinkedIn page as well our careers website for more information and insight into our culture.Our Focus on Diversity, Equity & InclusionWe're an inclusive employer who welcomes you for who you are, as you are - so, if you require adjustments to the recruitment process, please let us know in your application or contact us if you'd like to discuss this in more detail.If you think you'd be a great fit but don't necessarily meet everything in the job description, please still get in touch.Read more about our contribution to Flutter's global .Need To Work Flexibly?We know flex means different things to different people, let us know how we can support you to be your best.Ready to bring excitement to life? Apply now