Senior Campaign Advisor

About the role:
The Senior Campaign Advisor position primarily focuses on work related to the Victoria Police Recruitment Campaign and is responsible for leading the design, development, implementation and evaluation of marketing and communications campaigns; ensuring campaigns are evidence-based, effective and based on best-practice marketing approaches. Additionally, a large part of this position is responsible for internal and external stakeholder engagement.
Victoria Police is a contemporary and agile workplace and supports flexible working arrangements.
Your duties will include:
* Lead the design, development, implementation and evaluation of marketing and communications campaigns, ensuring campaigns are evidence-based, effective and based on best-practice marketing approaches.
* Lead the campaign management process; including procurement, contract management, research, creative development media buying and digital and marketing agencies to ensure delivery of activities within agreed timelines and budget parameters, and adherence to Victoria Police and State Government policies and procedures.
* Develop and deliver communications and media activities to support campaign activities and initiatives. This includes the writing of research, creative, marketing and media agency briefs and developing content for social media, digital advertising, and printed material.
* Support the work of the department in delivering a multi-faceted communications campaign through assistance in identifying communications, media, and sponsorship opportunities.
* Build and maintain positive relationships with internal and external stakeholders such as research, creative and media buy agencies.
* Maintain efficient and compliant records management.
As the successful applicant, you will have:
* Experience in marketing and communications, with a demonstrated ability to prepare and implement strategies and identify proactive communications opportunities.
* Experience in managing large and complex advertising campaigns inclusive of leading research, creative development and media buy planning and implementation.
* Experience in paid digital and social media advertising including content management systems, website analytic tools and email marketing platforms.
* Excellent communications skills including the ability to prepare high quality communication materials on complex issues.
* Demonstrated ability to develop constructive relationships with internal stakeholders and external stakeholders and having initiative to identify opportunities or risks.
* A good understanding of the intricacies of working within government, with an eye for detail, and the ability to work in a dynamic and high-pressure environment.
* A strong desire to deliver quality work and approach problems creatively.
Requirements and relevant information:
* One (1) x full-time, fixed term position available from Tuesday 11 June 2024 to Friday 18 July 2025.
* This position is located at Victoria Police Centre, 311 Spencer Street, Docklands.
* Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa.
* The successful applicant will be required to undergo pre-employment checks which may include fingerprint checks and misconduct screening.
Your application must include:
* Resume
* Completed application form – the word document (2. Application form) for you to complete and attach to your submission, is attached to the job advertisement.
Applications close midnight, Sunday 7th April 2024.
Interviews will be held between Monday 15 April to Friday 19 April 2024
Please Note: All applications will need to be submitted through one of the following platforms; Jobs and Skills Exchange (JSE) website, Victorian Government careers website (Careers.vic) or Seek.
Applications will not be accepted via other platforms or email.
Current Victorian Government employees must apply via Jobs and Skills Exchange (JSE).
For further information, please contact: Leigh Davies on 0447 573 458 or leigh.davies@police.vic.gov.au.
We welcome applications from people with disability. If you have a disability/medical condition and require a copy of this advertisement and attached documentation in an accessible format or would like to discuss an access requirements/reasonable adjustment for the recruitment process, please contact VPS Recruitment via email VPSRECRUITMENT@police.vic.gov.au or on (03) 8335 8082.
About Us:
Victoria Police has a dedicated workforce of more than 22,000 employees consisting of police, protective services officers, police custody officers, and public service staff. Each employee plays a vital role in providing the 24/7, 365 days a year emergency response and public safety capability the organisation delivers to its community. As a Victoria Police employee, you have a dedication and commitment to community safety.
Having a workforce that reflects the community we serve is important to Victoria Police. We want to attract and retain people of all genders, ages, religions, disability, sexual orientation, family and caring responsibilities, and cultures including people of Aboriginal and Torres Strait Islander heritage. If you are interested in a position, we encourage you to apply as we celebrate the benefit that diversity brings to our employees, our services, and our community.
Find out what it is like working as a Victorian Public Servant for Victoria Police: https://www.police.vic.gov.au/vps