AddressAre Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
Why Are Media?
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive Parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
We support flexible ways of working through our Activity Based Working (ABW) model. We encourage a balance of working in the office and remotely and we believe this enables our people to do their best work.
About the role
This is a lead content-producing role accountable for overarching editorial success of Better Homes and Gardens. A key part of this role is ideating and producing a wide range of on-brand original content – including news and in-depth features - as well as reworking magazine content for an online audience. The Senior Content Producer will assist with Better Homes and Gardens’ social assets and EDMs by executing strategy for these assets.
The Senior Content Producer needs to be adept at using analytic tools and other available data and insights to grow traffic and audiences and build brand equity, audience loyalty and a supportive commercial environment.
The Senior Content Producer leads by example to ensure consistency in operations and processes, as well as ensuring the content created is always of high quality – working towards a collaborative team culture across the category and wider digital department. The Senior Content Producer can also be called on to mentor or train less experienced team or those from other departments, as requested or required.
Duties
- Content ideation, planning and execution:
- Creating clean, factually correct and highly engaging content.
- Optimising magazine content for a digital audience.
- Research and liaising with experts and PRs for stories
- Social media and email execution;
- Instagram, Facebook and Pinterest (where applicable) account management, with audience engagement and growth.
- Weekly EDM sends – ensuring content is optimised to drive traffic.
- Producing affiliate shopping content;
- Generating ideas for new affiliate content based on current trends, sales and previous affiliate wins.
- Generating a roster of content based on data garnered from Skimlinks as well as spreadsheets from Audience Development.
Skills and experience
- 4-5 years’ writing experience in digital media
- Experience with content management systems, photo editing and analytic tools
- Understanding and experience with different social media platforms
- Experience in content ideation
- Ability to work in a fast-paced, ever-evolving environment
- Knowledge and understanding of SEO
- Acts as a mentor; sharing knowledge and insights while ensuring the team environment is collaborative.
- Positive, can-do attitude
Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
