AddressSenior Content Specialist - Melbourne Office - Permanent Full Time
A great opportunity for a Senior Content Specialist based in Sydney or Melbourne to make a real impact in our Creative team.
Who are you?
As the Senior Content Specialist - Advice & Living you are responsible for bringing to life Domain’s Advice & Living content strategy. You'll create engaging content for consumers across all stages of the property journey - including buying and renting guides, suburb profiles and the latest design and renovation tips.
You will have a deep understanding of Domain’s key customer segments (Buyers, Sellers, Financers, Owners, Renters and Agents) and the Australian property market and use this knowledge to create content solutions that provide monetisation opportunities for our Media Business unit through alignment with key content partner categories.
An experienced content writer, you know how to deliver best-in-class content offerings that support audience acquisition, brand engagement and revenue goals. You will have a strong understanding of SEO, and will be able to comfortably execute content optimisations and SEO-first content creation, as well as research and analysis. A motivated and curious creative thinker and collaborator, you will partner with relevant stakeholders around the business to deliver a best-in-class content experience across the property lifecycle.
On a typical day you will:
Work closely with the Content Manager - Advice & Living to implement Advice and Living content strategies, by commissioning, writing and editing articles.
Support the creation and delivery of an Advice & Living content pipeline that drives revenue and audience targets and demonstrates the role of content in delivering Domain’s segment marketing strategy (Consumer).
Proactively ideate ‘big idea’ content campaigns aligned to customer segments with consideration of social, video, app and branded content extensions
Work with Content Manager - Advice & Living, Content Partnerships and Production teams to support ideation and delivery of content solutions for brief responses
Support the successful delivery of Domain’s talent partnerships strategy, by helping to identify potential talent partners, pitch talent content ideas and manage talent relationships for the duration of these partnerships
Collaborate with the Production team to bring Advice and Living content to life across various platforms, including video hero series and social activations
Work closely with the broader Group Content team and Marketing function to activate Advice and Living content across magazines, newsletters and app, and through brand campaigns
Ensure all content, including syndicated articles, follow production best practices to drive SEO and business KPIs (widgets, tags etc).
Report on performance and effectiveness of content, sharing insights and learning with key stakeholders.
Desirable Skills
Strong understanding of CMS platforms (Wordpress and Brightcove preferred)
Extensive experience in editorial, digital content strategy or marketing
Experience with AI tools and prompts
Why join us?
Working on a hybrid basis, this is a role that will keep you on your toes. We’re the right size business for you to make a real impact, with a workplace culture where you can be you. Perks of the role include:
Flexibility tailored to you - so if you’ve recently made a sea change, work adjusted hours or like the idea of hybrid working, it’ll be perfect;
Discounts on things like Domain Home Loans;
Access to Perkbox, giving you discounts across healthcare, entertainment, food, utilities and more
Continuous opportunities to leap, learn and grow.
We don’t just talk, we do. Every day we solve property problems for Australians and beyond. We encourage our people to see the possibilities, and turn them into realities. That’s why we want you.
Who are we?
We shine a light on all things property. Our business aims to simplify the property journey for all involved; motivated by expertise and our exclusive data. Changing the way people engage with property requires a team of diverse thinkers.
What’s next?
One of our talent partners will give your application a good look and give you a call if it’s a good match, so apply now!
Don’t meet every single requirement? We’re committed to building an inclusive, diverse and supportive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly, we encourage you to send in your application. You may just be the perfect candidate for this opportunity or another within the Domain Group.
