Supporter Experience Specialist

Cancer Council NSW is Australia's leading cancer organisation and our vision is to change the path of cancer and make sure no one walks alone. We are dedicated to meaningful careers where you will not only change the lives and futures of people affected by cancer, but you will work in a multi-award awarding winning culturally connected environment.About usCancer Council NSW (CCNSW) is a community funded and focused not for profit. We are the largest cancer charity in NSW and our point of difference is that we work across every area of every cancer, from research right through to support.At CCNSW we understand that nothing feels better than doing work you really care about. As Australia's leading organisation supporting all people impacted by all cancers, we understand how good it feels to make a difference. We know that almost 1 in 2 Australians are affected by cancer during their lifetime, by joining the passionate team at CCNSW you'll know that each day the work you're doing will positively impact people in your life and Australia.Together, we will work towards our goal of a cancer-free future, while at the same time encouraging you to get the most out of your life with a supportive environment anchored in flexibility, physical and mental wellbeing to bring out the best of what makes you uniquely you. CCNSW we're here for meaningful careers that feel good.About the teamThe Marketing & Fundraising Division is responsible for income generation through the channels of Campaigns, Direct Marketing, Gifts in Wills, Partnerships and Major Gifts and is undertaking an ambitious 5-year growth plan. At the heart of the plan, is a project to develop a supporter-centric strategy that better understands our supporters, improves the experiences they receive, and increases their lifetime value.Driving the implementation of our Supporter First Strategy, this role sits in the new Supporter Experience & Care Team which is responsible for leading a supporter-centric and holistic approach to the supporter lifecycle and experience of CCNSW. By developing a high competence in CCNSW's new Marketing Automation Platform, this role will be one of a team of Marketo experts working to optimise the Supporter Experience and engagement across all marketing channels to maximise the lifetime value of our supporters.About the role:The Supporter Experience Specialist will plan, co-design, build, deliver, and optimise CCNSW multi-channel marketing programs across supporter life-cycle journeys, and fundraising product communications to continuously improve Supporter Experience and engagement to increase lifetime value. This highly collaborative role drives marketing and communication transformation through pioneering supporter centricity and seeks to deliver the best experience possible for all CCNSW supporters.Key responsibilities of the role:

• Regularly scan the industry to understand fundraising best practice and apply these insights across supporter journeys. * Contribute to holistic supporter lifecycle strategy, design and end to end experience of CCNSW supporters
• Co-design and implement fundraising product journeys with product teams
• Design and implement supporter first projects
• Implementation of multi-channel marketing journeys, delivering personalised communications tailored to supporters' needs, interests, and motivations.
• Build, execution of Marketing Automations in Marketo and related marketing platforms
• In collaboration with fundraising product teams, set the audience segmentation and targeting requirements for each product with the holistic supporter journey in mind
• Work with the marketing and communications unit to identify the optimal stories and content required for supporter journeys.
• Manage the creation of journey materials that are in line with the visual and verbal brand of the organisation.
• Implement a strategic approach to content personalisation that uses a test and learn approach to gather content insights.
• Effectively brief and manage agencies to deliver supporter first project objectives to time and within budget.Partner with fundraising product teams on quality assurance (data, links, privacy)
• Identify and implement improved ways of executing supporter journeys across the division that align to both supporter and fundraising product objectives.
• Collaborate with divisional counterparts, disseminating best practice, looking for opportunities where we can get divisional efficiencies.
• Use data and insights to evaluate, optimise and make recommendations on improvements and scale up options for fundraising product and supporter lifecycle journeys.
• Track and manage the performance KPIs to reach and exceed agreed targets.
• Undertake post campaign analysis to inform the strategic planning for the supporter strategy and feed into product strategies.
• Manage 1-2 Supporter Experience Coordinator/s to achieve personal and team objectives

About youEssential:

• Relevant tertiary qualification and/or 3+ years experience in marketing, communications, or fundraising (across peer to peer, individual giving and gifts in wills).
• Genuine passion and enthusiasm for CCNSW's mission.
• Strong people leading experience and enthusiasm for teaching and motivating colleagues.
• Strong data analysis skills, with ability to identify actionable insights and a passion for optimisation.
• Demonstrated technical experience within marketing automation/email marketing systems (e.g. Campaign Monitor, Rungopher, Marketo etc). to help unlock capabilities and drive innovation.
• Self-motivated and achievement oriented with high attention to detail, exceptional project, stakeholder & time management skills.
• Ability to work collaboratively across multiple program areas with excellent interpersonal, communication and presentation skills.
• Self directed learner, able to quickly master new technologies and ways of working.

Desirable:

• Experience in the Not for Profit sector
• Design software experience (Adobe Creative Suite and Canva)
• Copywriting experience across a variety of channels
• Understanding of HTML/CSS

About the benefits

• Generous salary packaging options that can increase your take home pay by paying certain expenses using pre-tax dollars up to $15,900 a year.
• Recognised for Voice Project's 2021 and 2023 "Best Workplace" Award.
• A balanced organisational approach to WFH and office
• Additional performance-based leave available.
• Work for purpose and know that your work fosters an engaged, diverse and culturally aware organisation.
• Discounts available for everyday expenses such as private health, retail and fitness

CCNSW is an inclusive place to volunteer and work. We embrace diversity, celebrate our differences, and inspire each person to be their authentic self at work. As we strive to represent the communities we serve, we welcome and actively encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups.If you require any adjustments to submit your application, please get in touch with us atApply online by visiting our website directly, copying the following link then click on the role title and submit your cover letter and resume.Please note, the health and safety of our people is a priority for us, our employees and volunteers are strongly recommended to be up to date with their COVID vaccination.