AddressAbout Us
Who Is Elijah is an independently owned fragrance house established in Sydney, Australia in 2018. Built on cruelty free, unisex foundations, our ephemeral and monochromatic elements symbolise our clean-cut, modernist aesthetic. We embody quintessential minimalism.
About the Role
The Visual Merchandise Coordinator will be responsible for planning, scheduling, and executing all visual merchandising (VM) activities. The primary focus will be to ensure that these activities align with the brand and overall business direction.
As a Visual Merchandising Coordinator, your role involves understanding consumer trends and strategically positioning products within the store to drive sales. You’ll create visually appealing displays that showcase key products, emphasizing their unique features and benefits. Collaboration with cross-functional teams is essential as you plan and execute visual displays, including designing retail shelving layouts, window displays, and in-store setups.
Key Responsibilities
Develop and Drive Consistent Merchandising Standards:
- Collaborate with cross-functional teams to maintain brand integrity and visual consistency including Marketing, Product and Retail Operations.
- Take ownership of all merchandising and presentation standard guidelines for our network of retail partner stores
Support Marketing Initiatives:
- Collaborate with the Marketing team on various projects, including new product launches and updates to store presentation.
- Direct the execution of new marketing initiatives for store exterior and interior presentation.
- Regularly review and audit in-store Marketing initiatives to ensure they continue to meet the brands direction.
- Prepare and send a comprehensive VM Guide for both concept stores & Department stores which details clear direction for in-store POS, merchandising and marketing campaign execution.
In-Store and Exterior Execution and Support:
- Liaise with the Sales & Store managers to ensure consistency in the in-store presentation experience.
- Manage in-store execution, including POS materials and point of sale fixtures.
- Prepare and send a comprehensive VM Guide to ensure clear direction for in-store POS, merchandising and marketing campaign execution.
- Regularly review and audit in-store VM execution to ensure they continue to meet the brands direction.
Management of Store POS:
- Oversee the management of store POS, including printed materials and collateral SOH.
- Manage the development, approval, sign- off, allocations & print of all marketing and tactical POS in line with the sales and marketing calendar
- Brief in Design on all collateral requirements
- Work with marketing to brief in all copy requirements for printed collateral
- Work with sales to ensure all tactical offers are supported by printed collateral
- Ensure accuracy and consistency in POS materials.
Store Visits and Compliance:
- Conduct regular store visits to support store teams and ensure compliance with merchandising standards.
- Provide guidance and training to store teams on visual merchandising best practices.
- Partner with the product team and operations team to understand, new product placement, store needs and execution concerns.
Visual Merchandising Tasks:
- Provide direction for store visual merchandising, including POS placement, fixture arrangements, window and campaign execution.
- Oversee new store set-ups to ensure alignment with brand standards for both in-store and exterior store set up.
- Develop in-store VM guidelines to ensure consistency.
- Work with the Product and Marketing team to ensure new product is supported in store and marketing campaigns are well executed in store.
About you
- Minimum 2 years VM experience in retail store environment
- Ability to be flexible with schedule.
- Car and driver's license and flexibility to travel as required.
- Strong interpersonal skills, using a creative apporach to maintaining relationships
- Strong organization, planning and communication skills
- Appreciation of retail dynamics and how effective visual merchandising delivers positive sales results.
