Account Director - Pr

Dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands: Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms. 

Dentsu Creative operates in over 21 markets worldwide with over 2,200 dedicated specialists. Dentsu Creative is a new global creative agency, bringing together our Japanese heritage in craft, data and technology and our deep understanding of media and contemporary culture. Born in Japan and raised in a digital world. We help transform brands and businesses through the power of Modern Creativity, which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment. We are a business that values the power of PR. 

We are now excited to invite applications for the role of Account Directorwith our awesome Public Relations team in Sydney. This opportunity sits in our Corporate/Consumer PR team, specialising in finance, fintech, B2B and tech PR work that helps shape brand narratives and contributes to creating stories that drive financial education and inclusion. 

The role: 

As the Account Director (AD), you will assume direct responsibility for every aspect of the day-to-day management of client work in the FinTech/Corporate team. You will be responsible for developing efficient pitching strategies, translating data and insights into great stories and fostering relationships with the media and the client. New business is also an important opportunity for this role, and you will have the chance to work closely with the leadership to bring new accounts, strengthen our partnership with Fintech Australia and stretch your network with exciting opportunities within the Dentsu Group. As our next AD, you will ensure tasks are completed effectively, work is carried out to the high standards set, deadlines are met, budgets are properly created and managed, above-average results are achieved and appropriately presented, and clients are happy. 

Core responsibilities: 

• Provides counsel to clients; establishes and builds key client relationships 

• Oversees and leads a wide variety of communications programmes across multiple channels that meet client objectives 

• Creates the development of plans, proposals, results reports, creative briefs and other communications documents 

• Develops relationships in Financial Services, Tech and other corporate industries 

• Manages a direct report and oversees a broader team of resources nationally 

• Provides counselling around corporate/finance pitches to our national dentsu teams across different accounts 

• Organises, directs, and collaborates effectively across teams to achieve results. 

• Manages client finances together with Group Business Director and finance team, including allocation of resources and time management 

• Maintains routine contact with key client stakeholders when appropriate. Regularly seeks client feedback on the team’s performance. 

A bit about you: 

• Provides client with strategic advice on how to best communicate their activities/campaigns  

• Have an innate understanding of what makes news, how to develop story angles and be able to pitch ideas to the media effectively 

• Highly competent in a range of PR services, including storytelling, media relations, copywriting for specific regulation environments and styles that suit different media targets, data and insights analysis  

• Be excited about numbers and   

• Excellent knowledge of the media – the ability to manage a media relations campaign and pitch stories independently 

• 5yrs-7ys minimum experience in Account Management or Exec role – able to demonstrate excellent writing strategies, social copy and media releases from this time 

What’s in it for you: 

• Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy, which includes a $250 contribution to your home office set-up 

• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change 

• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day your way 

• Career Development and Learning & Development opportunities, including access to our global online dentsu University 

Dentsu Creative Public Relations is a full-service agency bringing together the expertise of heritage brands Haystac (consumer and brand), Cox Inall (behaviour change, corporate and agribusiness) and Cox Inall Ridgeway (First Nations) into a single agency offering. 

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