AddressLocation: Australia
State/Province/City: Victoria
City: Melbourne
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
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Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Digital Marketing team is a tight knit team responsible for the short and long-term performance and growth of our Australia & New Zealand performance marketing channels. We manage a variety of digital marketing channels to drive growth across the full-funnel with a focus on acquisition, retention and reengagement. We're experts in digital and make decisions based on data to ensure we strive to hit business KPIs.
A day in the life:
Reporting to the Digital Marketing Manager, the Affiliate and Influencer Specialist is responsible for delivering and implementing campaigns across the performance marketing channel mix. The key responsibilities are:
- Work with our Affiliate and Influencer Network Vendors on always-on and campaign strategies
- Work with the networks to maintain an up-to-date affiliate & influencer campaign calendar, detailing affiliate promotions and placements
- Maintain strong relationships with our Network Vendor and Publishers - collaboratively identify new opportunities and optimizations to maximize performance
- Coordinate Affiliate and Influencer communication by ensuring all have the assets and information required to efficiently promote lululemon
- Monitor and analyse performance against key KPIs and make suggestions for optimisation
- Proactive publisher and Influencer recruitment in collaboration with network partners
- Regular quality control and exposure auditing across all publishers on the program
- Reporting on Affiliate and Influencer channel performance and campaigns
- Maintain full ownership of the sales validation process, ensuring affiliate orders are being approved/declined in a timely manner
- Stay up to date with the latest Affiliate and Influencer Marketing trends and investigate appropriate opportunities
- Cross Team Collaboration with the wider Digital and Brand Marketing teams
- Help to optimize and refine Influencer Marketing processes in AUNZ
- Ensure publishers and Influencers adhere to brand guidelines and core processes
- Manage product seeding and Influencer gifting process
Qualifications:
- Minimum 3-5 years hands on experience in affiliate or Influencer Marketing
- Relevant tertiary qualification
- Agency or network experience desired but not a must.
- Proficient in reporting & analytics tools like Adobe Analytics
- Experience working with top affiliate networks like Commission Factory/Awin, Rakuten, CJ, etc.
- Experience with working with Influencer networks like LTK, Stylink etc.
- Strong organizational skills with the ability to prioritize ruthlessly and focus on what matters
- Experience in writing briefs and working with Creative teams
- Strategic thinker with the ability to influence others
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
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