Area Director of Sales and Marketing

Area Director of Sales and Marketing
Location: Adelaide South Australia
Join to lead the Sales and Marketing team at Stamford Hotels and Resorts Adelaide as the Area Director of Sales and Marketing.
About Stamford Hotels and Resorts
Stamford Hotels and Resorts, a part of the Stamford Group, manages the Group’s portfolio of luxury premium hotels located in Australia. The hotel portfolio consists of nearly 1800 rooms and over 1000 employees. In addition to the hotels, the Stamford Group owns a portfolio of premium commercial office properties internationally and is involved in the development of high-end luxury residential units in Australia.
At Stamford Hotels and Resorts, we understand that our people are our greatest asset. We strive to retain, develop and reward passionate and success-orientated professionals at all levels. In our pursuit for excellence, we encourage entrepreneurial thinking, challenge the status quo and inculcate a sense of ownership while fostering an environment of transparency, collaboration, respect and integrity among our employees, business partners and the larger community.
About the role
Working closely with General Managers of both Adelaide properties to develop and implement a modern Sales and Marketing plan aligned with annual revenue forecasts to achieve the set objectives of Stamford Plaza and Stamford Grand Adelaide’s business plan.
We seek a professional with exceptional communication skills, to strategically lead the reinvigoration of our sales activities, brand awareness, advertising and communication. An analytical, results driven mind set will serve the role well, with proven success tracking and predicting local and international trends to increase yield via increased business and rate justification. Whilst proactively leading a results driven team of 12 professionals to maximise opportunities in our restaurants and bar/s, MICE, corporate and C&E sectors.
Core requirements of your role
To implement and achieve the strategic business plan for the Hotels in the short, mid and long-term
Manage strategic partnerships & memberships to drive incremental revenue, develop new business opportunities and showcase Stamford Hotels and Resorts Adelaide to elevate brand presence locally
Ensure that the hotel’s brand message and story are consistent and effectively communicated across all marketing channels to lift revenue
Provide effective leadership, management, training, motivation and development to the team to achieve implemented set revenue KPI targets and business goals
Work collaboratively with key internal stakeholders to research and analyse product, price, performance metrics of competitive sets, and drive above market performance through identification of opportunities
Conduct sales activity as required onsite, offsite with clients to drive you team to increased sales volumes and brand awareness with an average of ten documented client meetings weekly
Continuously observe the fluctuations and trends in the market to identify opportunities and potential risks, adeptly modifying tactics in response
Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy
Management of advertisements, sales presentations and initiatives for the hotel
Generate reports on the return of investment of all marketing activities and conduct analysis of information to use for future online/marketing strategies
Oversee the development and implementation of a creative and innovative social and digital campaign/s
Ensure management of social media platforms; Instagram, LinkedIn, TikTok, Facebook
Execute exemplary client customer service to drive client satisfaction and loyalty by assisting and monitoring satisfaction before and during all program events
Manage the Sales and Marketing budgets to enable development of property specific campaigns and promotions to drive revenue and meet business objectives
About you
The successful candidate should have 3+ years’ experience as a Director of Sales and Marketing or an equivalent role in a 5-star hotel and hold a Diploma or Degree in Hotel Management, Sales and Marketing or similar.
Advanced working knowledge in Excel and PowerPoint
Opera system experience is preferred however not essential
Be a champion of digital marketing, social media, and online reputation management
Excellent interpersonal, leadership and communication skills
Full working rights in Australia
Culture and Benefits
A highly competitive salary as well as a generous discretionary annual bonus
Discounted meals and non-alcoholic beverages
Supplied meals during allocated rostered shifts
Employee Assistance Program
Complimentary onsite dry cleaning
Career growth opportunities
Complimentary onsite car parking
This is a full-time placement, Monday to Friday with occasional evening and weekend work.
How to Apply
If you have the experience, we'll give you the opportunity. Please submit a cover letter and resume. We thank you in advance for taking the time to apply for our exclusive role, please note that only shortlisted candidates will be contacted for an interview.
No recruitment agencies please.
Applications close: 30 January 2024
Stamford Hotels and Resorts is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, covered under applicable law.Top of Form
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