PURPOSE
Through your passion for the brand and product you will lead your team to deliver exceptional service while delivering an iconic experience for them. You will be responsible for the efficient running of your department and manage the overall store operations in accordance with the store’s business goals and objectives. You will act as a second in charge to the Store Manager.
KEY RESPONSIBILITIES
- To assist the Store Manager in leading a high performing customer facing and service orientated team
- To ensure that all customers serviced in the department are given the full Burberry Experience in line with brand strategies. In order to achieve this you will need to ensure that your team are fully trained
- Plan your department schedule in accordance with peak business hours, ensuring customer traffic and demand can be met with the right employees at the right time
- Set performance targets and drive department productivity and profitability e.g. conversion rates, sales, UPT, AUR, customer data capture etc.
- In the absence of the Store Manager communicate effectively with relevant merchants for each of the departments
- Be considered a specialist of and an ambassador for the department’s product category
- Be aware of current advertising and marketing campaigns, new product launches and promotions and ensure this is communicated to your team
- Leverage your Customer Relationship Management (CRM) supporting the development of a loyal customer base and develop your team to achieve the highest quality of customer profile capture with every transaction
- Ensure that employees have sound product knowledge and are aware of company policies and procedures
- Maintain a luxury environment, ensuring excellent execution and maintenance of Visual Merchandising standards and guidelines across the departments product category
- Drive digital agenda and ensure employees are driving digital sales
- Manage the planning of the department in accordance with trading requirements, ensuring that customer traffic and demand can be met with the right employees at the right time.
- Assist in recruiting, on-boarding, developing and retaining talented employees within the department, and team in the absence of the Store Manager
- Carry out monthly development plans and annual reviews for all members of the department
- Cascade company communications to all members of the department, and to the Store team in the absence of the Store Manager, and lead by example when embracing brand messages.
- To ensure you emanate the Burberry Leadership behaviours when dealing with all areas of the store and business
- To uphold and communicate the company culture. Bring to life Burberry’s core values – Protect, Explore, Inspire, and behaviours.
MEASURES OF SUCCESS
- Financial Targets: department profitability, achieving and succeeding sales targets, controlling costs to budget (GPA, expenses, etc.)
- Performance in the Burberry Experience Evaluations
- Retaining and developing talent
SKILLS, KNOWLEDGE & EXPERIENCE REQUIRED
- Ability to demonstrate excellent people management skills.
- Strong verbal and written communication skills.
- Proven ability to increase sales and profitability.
- Demonstrate sound commercial and brand awareness.
- Proven ability to drive and maintain exceptional customer service standards.
- Ability to be flexible and adapt to change.
- Proven strong performance within a store/concession supervisory/management role in a high volume and high turnover environment.
- Relevant experience in relation to the departments product category.
- A minimum of 3 years experience with proven strong performance within a store/concession management role in a high volume and high turnover store.
- Technical proficiency with SAP and MS applications.
- Passion for technology and proven ability to embrace new technology.