AddressEducation and Training:
- Deliver comprehensive training programs to on premise customers, educate internal teams, sales representatives, and external partners on brand messaging, product knowledge, and sales techniques.
- Stay updated on industry trends, competitor activities, and market insights to continuously enhance activation, drink strategies, training materials and programs.
- Lead and deliver the brand training and education strategy for the business in line with the brand and commercial objectives for both on and off premise channels.
- Bring the distillery experience to our market, through education supporting the Brand House Ambassador, with engaging brand immersive experiences.
- Drink strategy specialist – Keeping up to date with market trends - delivering both global a local and relevant drink strategy with ability to deliver commercial return supporting local venues and menu listings.
Key Accounts (HALO accounts)
- Lead generation for desirable accounts, working with state sales team and National Ambassador to commercialize any opportunity.
- Relationship management and hyper care as required, with the autonomy to drive
Decisions at venue level.
- Bartender training and educational support to National Ambassador.
- Strategy and Execution of consumer events with brand building efforts.
in the local market to drive strong consumer connections and consumption.
- Management of account lists in respective states
- Identify and select brand-relevant accounts and new business opportunities based on the 1:9:90 principle, which focuses on engaging HALO accounts (1%), nurturing activation accounts (9%), and leveraging the broader distributions accounts (90%).
- Collaborate with Marketing teams to develop tailored strategies and initiatives to effectively engage each segment of the 1:9:90 model.
- Proactively identify and pursue new lead generation opportunities to expand the brand's reach and market presence. Regional, Metro, Suburban and CBD accounts.
Marketing Activation and Execution:
- Collaborate with the marketing team to develop in venue Brand Activation plans, ensuring alignment with brand guidelines and objectives.
- Coordinate and oversee the implementation of marketing campaigns in venue, including events, promotions, and product launches, to drive brand awareness and engagement.
Advocacy
- Collaborating with The Blend team on local trade advocacy strategy and event ideation.
- Event co-ordination – Supporting Blend team on event execution. Venue selection, pre and post-event communication driving awareness and attendance, ensuring the delivery of every event to the highest standards. On the ground lead and support figure.
- Measuring and reporting on the effectiveness of all activations and brand engagement via attendance and measurables.
- Train the trainer and educate the local sales teams.
GEMBA
- Regularly conduct trade and retail market visits, checking on relevant
brand campaigns and activations.
- New account, and lead generation through networking and in market visits.
