Bundaberg Rum Visitor Experience Assistant Brand Manager

Who are we?

While the name Diageo may be unfamiliar to you, our brands have most likely been with you while you create unforgettable moments of connection and celebration. Imagine crafting the future some of the most well-loved spirits brands across the world, including Smirnoff, Johnnie Walker, Bundaberg Rum and building possibilities within growing brands such as Don Julio, Ciroc, Reeftip and Aviation Gin. By joining Diageo Australia, you will inspire an exceptional team around you, with offices and teams working from 8 locations across Australia, to build incredible performance and unleash your own potential.

What will your role be?

Our Assistant Brand Manager - Bundaberg Rum Brand Home will assist with delivering of our Direct to Consumer (D2C) marketing strategy with a focus on delivering visitation and commercial growth for our tourism experience while keeping the brand purpose at the heart of activations.

You will deliver this through leading the execution of tourism, sales, events and experience development initiatives that bring our brand purpose to life as well as inspiring and recruiting brand fans. You will be an active end-to-end project manager, proactively driving initiatives and analysing return on investment to drive future efficiency. This role requires an understanding and a desire grow knowledge of the trends happening within the travel, experience and drinks industries.

What does this role look like for you?

• Managing the development of customer experience improvement opportunities.

• Leading the trade tourism agenda identifying opportunities, develop and executing solutions and managing external relationships.

• Leading and executing the development of our in-store and local marketing plan whilst looking for additional revenue making opportunities.

• Setting the tone of the experience delivered by the Bundaberg Rum Visitor Experience Team.

• Build a strong network of contact with regional tourism organisations, tourism government bodies, agencies, travel partners and local tour operators.

What will you bring to the table?

• Relevant Tertiary qualifications (e.g. Marketing/Business) or extensive industry experience preferred.

• 2+ years marketing experience, preferably in the tourism industry.

• Excellent communication and presentation skills, both written and verbal.

• Ability to create strong working relationships with internal and external stakeholders and suppliers.

• Process driven with ability to meet targets and deadlines.

• Efficient administration skills including a close attention to detail.

• Ability to use Microsoft Office and the company's operating systems.

• A willingness to work flexible hours to meet demands of the business.

• Flexible and thrive on change and challenge.

What are the benefits?

We are an organisation that creates products that are part of celebrations, and our culture reflects this.  At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.

You will also be rewarded through competitive salary and monetary benefits including bonus, flexible leave entitlements and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, volunteering days and workplace giving, and subscriptions to mental health and fitness platforms.

Our commitment to inclusion and diversity:

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

At Diageo, we pride ourselves on our fast paced, bold and agile culture. In order to ensure we’re supporting the performance ambitions of our team, applications for this role will close 21st February 2024.