Campaign Analyst

Bupa

To help people live longer, healthier, happier lives and making a better world.

Bupa's purpose is helping people live longer, healthier, happier lives and making a better world.We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers.We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.

The key focus of this role is to lead the generation of campaign, customer, commercial and product insights to support the development of future campaigns and go to market strategies for the CEP team, through the application of data and analytics.The role demands an experienced individual with strong problem solving, data analysis, data preparation and visualisation skills, and an ability to work across a matrix environment with business and technical stakeholders to understand customer and business problems, develop hypothesis and solve for them.

• ❎Multi-Channel Marketing Campaigns
  

  Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

• 🧐Market and Customer Research
  

  Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies

• 💲Paid Social
  

  Analyze and optimize targeted advertising on social platforms to reach specific audiences

• 👥Collaboration
  

  Works with others by being open, clear in communication and listening to achieve goals

• 🤓Learning agility
  

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

• 💭Critical thinking
  

  Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight