AddressContent Copywriter
About the role
Join our dynamic team at Youi as a key player in crafting engaging and clear copy for our digital platforms. In this role, you'll support the development of our content framework and assist the creative team with campaign development. You'll ensure our brand’s tone of voice is consistent and evident in all content, from writing captivating material to proofreading for accuracy and quality.
To excel, you need keen attention to detail, creativity, and strong analytical skills. Collaboration with our product team and understanding the nuances of integrating product and legal considerations are essential.
You'll be part of a fun, high-performing, and efficient team where everyone works towards the same objectives.
With ample opportunities in our rapidly expanding content marketing segment, we're looking for someone with a growth mindset who thrives on challenges, enjoys personal development, and is adaptable.
Key priorities:
- Assist in content development and alignment across all channels, collaborating with partners on SEO articles and blogs, and creating engaging SEM ad copy and social media content.
- Optimise web content for conversions, support campaign rollouts, and develop copy to enhance engagement, acquisition, and brand health.
- Create engaging, action-driving copy that maintains Youi's brand voice and simplifies complex concepts for user-friendly content, tailored to different customer segments.
- Manage content schedules, collaborate across teams and with agencies, ensure error-free output, and continuously improve through performance metrics, testing, and feedback.
- Follow and improve delivery policies and processes, promoting continuous improvement within the team.
- Streamline processes for efficiency and compliance and recommend enhancements for copy capabilities.
- Effectively manage stakeholder communication and ensure consistent, high-quality team outputs.
Ways of Working
This role is based at our headquarters on the Sunshine Coast, with a hybrid working model that includes office presence from Tuesday to Thursday.
Please note that this is a fixed-term contract for 12 months.
About you
You should have:
- A degree, TAFE Diploma, or relevant industry experience.
- Experience in creative and copywriting (5+ years is a general indicator).
- An understanding of highly regulated industries.
- Excellent presentation, verbal, and written communication skills.
- An understanding of the creative and production process, with the ability to collaborate effectively with a team of creatives and production personnel.
- Proficiency in Microsoft Office products, including Word, Outlook, and PowerPoint.
- The ability to appropriately apply the brand's tone and voice, as well as serve as a gatekeeper for maintaining this tone and voice.
- Expertise in writing for specific target customer segments.
- A strong interest in writing, popular culture, and new advertising trends and techniques.
- The capability to work strategically with minimal supervision while being a supportive team member.
How to apply
We would love the opportunity to get to know you better, but we know it works both ways. Get to know a little more about us at youi.com.au and click "APPLY NOW" to take that next step.
Youi is a part of the Circle Back Initiative, and we commit to responding to every application via our Talent Management Software.
Our Internal Talent Acquisition team exclusively manages all hiring processes, and we do not accept unsolicited resumes directed to hiring managers.
About Youi
At Youi, we believe in challenging to the status quo. We're not your typical insurance company - and that extends to how we sell insurance and hire our team. With over 1,800 employees, we have ambitious goals to keep growing and continue delivering awesome insurance solutions across new products and distribution channels.
We pride ourselves on our diversity and individuality, both among our employees and the customers we serve. We believe that it is the unique combination of skills, perspectives, and experiences of our people that truly sets us apart.
Our company values – being dynamic, human-focused, awesome service, honest, and passionate – guide everything we do. We recognise and value the contributions of each team member to our culture and success.
At Youi, we're unafraid to be different, and we're looking for people who share our values and want to be part of a team that is making a difference in the insurance industry.
