Content Educator K12

Job DescriptionJoin the team redefining how the world experiences design.Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!Thanks for stopping by. We know job hunting can be a little time-consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and how you can workOur flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.What you'd be doing in this roleWe're looking for a Content Educator to join our team for a 9 month contract, focused on producing effective content for our K12 audiences (including teachers and students). They will be responsible for creating content across a variety of media that showcases the ease and value of Canva so that we can empower everyone to design.
This role will work closely with teams across marketing including Product Marketing and Growth Strategy, to map out strategies and content plans that will support our K12 audiences. This could include various content outputs such as onboarding guides, training resources, newsletters and self serve teacher resources. When required, they would also run train the trainer sessions to educate the wider team on how to deliver training materials.
The successful candidate will be an all-rounder, with the ability to craft creative and engaging learning content, a strong understanding of K12 teacher and student audiences, skills in effective facilitation and training, as well as having great time management skills and a can-do attitude.At the moment, this role is focused on:

• Develop a strong understanding of the Canva product and its use cases for teachers and students
• Collaborate with a squad including a Product Marketing Manager and Growth Strategist to determine marketing initiatives that will drive growth
• Create robust content plans that will have an impact on K12 audience growth and meet their needs
• Create content that teaches how to use the core Canva product and relevant classroom skills to engage every learner, innovating new ways to help users learn
• Write scripts and create storyboards for content, and work with the production team to bring this content to life
• Present and facilitate train-the-trainer workshops to enable others to deliver training materials

You're probably a match if:

• Experience educating others through the creation and delivery of learning content
• Strong understanding of the user needs of K12 audiences - ideally you've worked previously within a teaching environment and/or district admin
• Bonus if you've previously worked in a SaaS company targeted at Education audiences
• Content creation skills for various formats: able to write and create content with strong copy skills across educational videos, onboarding guides, pitch decks, landing pages, and other materials as required
• An ability to make complex things simple: you're able to systematically think through processes to create quality branded content
• Make effective decisions: able to prioritise projects based on impact, drive projects forward and ensure we're meeting team and business goals
• Pursue excellence: you are process-driven, able to manage multiple projects, keep others on track and assess and measure the effectiveness of work
• Confident and clear communication skills: for constant collaboration, engaging presentation delivery and dealing with multiple stakeholders on a day-to-day basis. You will be able to confidently present ideas to your audience and influence them to try new things.

About the Team
Our mission in the Design Education team is to engage and delight our community with impactful content that empowers them to create. Across all of our audiences, including free and Pro users, B2B customers, educational institutions (K12 and Higher Ed) and non profits, we seek to show the ease and value of Canva and how it can help them achieve their personal and professional goals.The Design Education team creates educational content on Canva's products and features that empowers our users to design and create in Canva. This content lives on our content platform Design School, as well as through various marketing touchpoints including lifecycle emails, landing pages and sales enablement materials.Our team has a wide range of all-round skills. They're designers, teachers, writers, facilitators, creators and doers. They facilitate in-person and in-product learning and continuously grow their skills and our courses along with our product and content library.The Design Education team sits in our Marketing supergroup and our team's roadmap ladders up to Marketing goals to drive MAU growth, user retention and ARR.Other stuff to knowWe make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!Please note that contractor-accreditation meetings are conducted virtually.Check out lifeatcanva.com for more info.