Content Insights Lead

What’s the role?

Medium Rare Content Agency (MRCA) is looking for a highly skilled Content Insights Lead to join their growing Coles team.

This is a chance to join Australasia's leading content agency, working on one of the country’s most trusted and recognisable brands. We offer a range of wellness benefits, flexible working, and an innovative, dynamic culture.

An exciting new role, the Content Insights Lead will be critical in shaping content strategies across food and lifestyle, bringing a global perspective, navigating trends from the macro to the micro level to underpin content strategies that are both current and forward-thinking.

Responsibilities

• Responsible for driving extensive research on global trends within the food and lifestyle category, spanning macro trends affecting the industry to micro trends impacting consumer behaviour.
• Translation of research findings into actionable insights that guide content strategies, ensuring relevance and resonance with the target audience.
• Collaboration between a team of specialised strategists, working together across audiences and channels to provide the foundations for great strategic proposals and responses.
• Work with clients to understand their specific goals and incorporate those into tailored insights and content strategies.
• Provide regular updates, showcasing the impact of insights on content performance and aligning strategies with their business objectives.

Who are you?

• You have 5-7 years of relevant Insights experience and have worked at a senior level in strategy.
• You stay abreast of global trends, innovations, and emerging behaviours within the food and lifestyle sector, ensuring a forward-thinking approach to content strategies.
• You’re excited by the fast paced world of content marketing and you actively engage in content across multiple digital platforms.
• You love researching and uncovering audience and category data, then turning them into rich, tangible insights.
• You work well in a team.
• You are comfortable working across multiple projects at a time.
• You exhibit excellent verbal and written communication skills, take responsibility for owned tasks and ensure progress is communicated effectively.
• You adopt a thorough and methodical approach to work, including managing deadlines.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) 
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are Australasia's premiere content agency; we combine strategic thinking with publishing best practice across a range of channels to create audience-focused content solutions that deliver on business priorities. Our team consists of specialists across strategy, editorial, digital, social, design and sales, and we work with Australasia's biggest brands, including Qantas, Bunnings, CBA, Officeworks, HCF and more.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.