Customer Retention Specialist

Company Description
TABtouch is embarking on a mission to revolutionise the digital entertainment industry. As we expand, we're searching for new team members who possess a passion for innovation and change.
You'll have the opportunity to work with cutting-edge technology and solve complex problems in a fast-paced environment. We cultivate a collaborative team structure that nurtures creativity and provides ample opportunities for learning and growth.
Headquartered in Perth, we offer flexible working arrangements - with employees working from all over Australia. Don't miss out on this exciting opportunity to build a bright future for WA's digital entertainment industry.
Job Description
The Opportunity
We are in search of a Customer Retention Specialist with a flair for creativity and a savvy analytical mind to help drive customer engagement and retention.
This exciting role is responsible for creating engaging digital communications to highly targeted audiences and driving actionable insights from complex data sets to develop effective data-driven customer lifecycle and loyalty strategies.
You should have an exceptional ability for planning, implementing and reviewing campaign activity to maximise results in a highly competitive and fast-paced market, and a passion for sport and racing will amplify your success in this role.
Please note we are seeking a full-time candidate based in Perth, open to collaborating at our head office in Osborne Park a few days a week.
Some of the duties include but not limited to:

• Identify and implement opportunities to improve the relevancy of customer communications within the customer life-cycle framework.
• Collaborate on strategy and process to retain existing high-value customers.
• Contribute to the production and delivery of CRM campaign schedule.
• Develop content for use in emails, SMS, social or another channel that may be applicable.
• Perform analysis and customer segmentation of current customer databases to produce targeted and timely campaigns
• Ensure CRM campaign management platforms and their data integrity are maintained.
• Responsible for brand compliance of all CRM activity.

Qualifications
About You

• Previous CRM database management experience
• Experience in developing and implementing customer engagement strategies
• Demonstrated promotional and campaign execution skills, including the ability to conceptualise and implement successful marketing campaigns
• Demonstrated experience in email, SMS and Push marketing
• Ability to derive insights from complex data sets to recommend improvements to business
• Experience with implementing test and learn experiments
• Exceptional verbal communication and interpersonal skills, with an ability to work collaboratively in team environment
• Excellent written skills with experience in developing engaging copy for use in digital mediums
• Excellent organisation skills, attention to detail and ability to multitask
• Ability to adapt to change in a fast-paced working environment
• Hands-on experience in digital marketing or CRM role will be well-regarded
• Basic HTML and Adobe suite knowledge is desired

Additional Information
What are you waiting for?
Apply now with your CV and cover letter telling us why you're the perfect fit for this opportunity.
For more information visit or contact us at
As part of the recruitment process, you will be required to complete Pre-Employment screening, which will include two reference checks, police clearance and Australian Working Rights check.
Please note this role is only open to applicants that hold Australian Working Rights and we do not offer Work Sponsorship Visa's.
Additional benefits

• Hybrid and flexible work arrangements
• 17.5% loading on Annual Leave
• Enjoy discounts on optical and Private Health Insurance
• The opportunity to participate in a variety of regular employee experience events and wellness initiatives.
• Generous maternity/paternity leave entitlements

At Racing and Wagering WA, we recognise that we are strengthened by diversity of gender, thought, experience, and ethnicity. We are committed to providing a safe work environment and making reasonable adjustments in which everyone is included and treated fairly.
We are an Equal Opportunity Employer and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.
We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant.