AddressAbout ARV
ARV is a not-for-profit member-based peak association for the Victorian Aquatics and Recreation industry. We are an organisation providing and coordinating support, professional development, advice, training, advocacy, research and networking opportunities to those who plan, build, own, operate or service aquatics and recreation facilities across Victoria.
Position Purpose
The Digital Communications Specialist creates and delivers engaging industry content while growing and improving our Digital Communications channels. Working closely with ARV’s Manager, Industry Engagement the Digital Communications Specialist optimises ARV’s website and social channels, grows ARV’s audience and member base, provides analytics to inform ARV’s digital strategy and is responsible for email direct marketing (EDM) creation and optimisation. A key part of the role will be your passion to contribute to team culture, bring new ideas to life and ultimately take ARV’s digital content and reach to the next level.
Key Responsibilities
The following list of key responsibilities indicate what the position is directly responsible for producing/achieving:
- Produce, edit and distribute content which engages and inspires people to be involved in the Victorian Aquatic & Recreation industry
- Coordinate digital channel and website activities in line with current trends and engagement
- Produce ARV’s fortnightly digital newsletter including sourcing/formatting content and distribution
- Write newsletter articles, website content, social media captions, speeches, and agendas
- Design and develop ARV reports and research projects
- Maintain and update ARV’s website
- Provide ad hoc support to ARV leadership team
- Assist the development of ARV’s digital strategy through the use of analytics and data
- Optimise user experience on ARV’s website and digital channels to maximise impact and growth potential
- Collaborate with key staff across the ARV team to develop and maintain effective content
- Ensure compliance with ARV/State Government standards and policies relating to storytelling and digital content
Skills, Experience & Knowledge
In line with the position purpose and key responsibilities the following describes the skills, experience and knowledge required by the Digital Communications Specialist.
- Demonstrated experience in a similar Digital Communications role
- Demonstrated experience developing and executing a Digital Communications strategy
- Demonstrated experience using graphic design software - Canva, Adobe Suite (i.e. InDesign, Illustrator, etc.)
- Proven ability to use a range of digital channels and systems - SEM, Google AdWords, SEO, social (organic and paid), website, mobile, app, etc.
- Demonstrated experience in managing a website including familiarity with web design and content management
- Liaise effectively with internal and external stakeholders
- Excellent oral and written communication skills
- Understand and work with people of different abilities, cultures and socio-economic circumstances
- Set priorities, plan and organise self and others to achieve project objectives within required timeframes efficiently and within the resources available
- Manage own work with a minimum of supervision
- Report writing skills including research, analysis and evaluation
- Computer literacy including proficiency in the use of spreadsheets, word processing, and other relevant computer software
- Sound project management skills and experience
- Demonstrated experience to work collaboratively and proactively with colleagues
Other Information
This is a casual position with an immediate start
