AddressDigital Content Creator/Manager (Marketing & Photography)
For the past 30 years, millions of happy Australians have chosen Spendless as their preferred footwear retailer. With over 200 stores around Australia and a suite of brands under our belt including Wildfire, Corasol, Vybe, Everflex and Olympus, the right applicant will get to be a part of our driven and successful digital brand team.
The Role:
We are in search of a self-driven, detail-oriented, and imaginative Digital Content Manager to join our forward-thinking brand team. If you have a passion for content creation, possess skills in graphic design, photography/video editing, team management, and are eager to evolve and expand your creative talents (even if it means hearing the team repeat the latest TikTok trend endlessly), then we want you! You will immerse yourself in our brands, crafting diverse content across various social platforms while contributing to other areas of the team.
Expect an environment that blends fun with results-oriented brand building, where everyone is valued and acknowledged.
Key Responsibilities:
- Develop and manage the marketing budget for organic content, collaborating with the Head of Brand to establish an annual budget, monitor monthly expenditures, and adapt to evolving KPIs/business objectives.
- Mentor and guide the content team in their professional growth and expertise.
- Spearhead the messaging strategy for both brands across all touchpoints—sales tools, social media, website, and email communications.
- Act as the primary contact for internal asset requirements, overseeing and coordinating external resources in content and graphic design.
- Collaborate with E-Commerce, Wholesale, and Retail departments to meet content needs that align with the brand, driving website and foot traffic.
- Proactively identify and propose new content opportunities to the Head of Brand.
- Work closely with the Social Media Coordinator to deliver compelling content, driving website traffic through strategic planning, content briefs, posting, and community management.
- Maintain consistent brand tone-of-voice across all communications and support internal teams (e.g., customer service, retail, wholesale) in adhering to this.
- Develop and edit copy to ensure tone consistency across various platforms (Sales Tools, Social Media, Email Marketing, Website, Video), creating messaging matrices for each brand collection.
- Plan and coordinate regular organic social media photoshoots, including developing run sheets, mood boards, securing props/sets, wardrobe, and booking models/influencers.
- Produce engaging content for digital and social platforms (Instagram, TikTok, LinkedIn), encompassing both organic and promoted advertisements.
- Contribute to team meetings aimed at enhancing social strategies to boost brand awareness and channel growth.
- Manage external suppliers for e-commerce stock photography and oversee editing processes with offshore suppliers.
Here’s what we are looking for:
- 2+ years’ experience leading a brand’s content
- A degree in graphic design, photography or similar (not essential, but highly regarded)
- A burning desire and passion for making relevant creative content for social media
- Knowledgeable of various social channels such as Tiktok, Instagram and Facebook and understanding best practices for content creation, engagement, and growth
- Proficient in Adobe Creative programs such as Photoshop, Illustrator, InDesign, Premiere Pro
- Proficient knowledge of photography and lighting equipment
- The ability to multi-task, prioritise and meet deadlines without compromising design creativity or attention to detail
- The ability to forward plan and be highly organised
- The ability to work positively and effectively as part of a team as well as autonomously
- Professional communication skills to represent our brand in all day-to-day communications both internally and externally
- Confidence and great social skills in order to lead models and photoshoots when required
Everyone’s story is different, and we understand you may not necessarily tick all of the role requirement boxes. But, if you have the drive and willingness to succeed, we’d love to hear from you. For us, the perfect candidate is one that is excited about the role and is passionate about what they know and what they want to achieve.
Please express your interest in this opportunity by uploading your cover letter and resume. For your application to be highly considered, have a look at some of our social media pages (Instagram, TikTok or YouTube) and produce us an example of content for our brand!
Note: the role is Adelaide based.
Learn more about us at @spendlessshoes, @wildfireshoes, @vybeshoes, @olympusshoes, and @everflexshoes.
