Digital Fundraising Specialist

Job description
About Balanced Effect
Balanced Effect is a team of specialists dedicated to supporting purpose driven organisations in achieving their goals and making a positive impact. Our team's range of expertise in fundraising, marketing, communications and CRM provides valuable support to organisations that may not have such skills in-house.
Balanced Effect offers consulting and mentoring services to our growing list of clients. The team's experience and expertise in the NFP sector, especially with leading fundraisers who have decades of experience, has proven to be invaluable when creating effective fundraising campaigns and strategies.
We are passionate about the work our clients do, and we are looking for a person who is equally passionate. As the name suggests, we believe in a balanced life and pride ourselves on being a supportive workplace.
Vision
To be the trusted partner to purpose driven organisations, enabling them to have an even greater impact on the world.
About the Role
We are looking for a creative and analytic digital specialist to join our growing team.
You will use your skills, knowledge and experience to support our many for-purpose clients to maximise fundraising income and build brand awareness.
You are data driven, proactive, have impeccable attention to detail and are a born problem solver. Working with a team of experienced fundraisers and CRM specialists, you will be abreast of all digital trends, releases and best practice in the digital space.
This full-time or part-time 0.8FTE role offers flexibility in working hours, with some work based in the eastern suburbs of Melbourne as well as remote work.
Here are the key responsibilities and required knowledge, skills and abilities for this role:
Key Responsibilities
On a daily basis, the Digital Fundraising Specialist will be responsible for:

• Designing, building and configuring online fundraising and eDM campaigns in Raisely and other digital platforms
• Managing the integrations between online platforms and client donor databases, including Raisely, Campaign Monitor, Mailchimp, Ortto and Salesforce
• Implementing and managing UTM tracking to optimise campaign performance and enhance analytics insights
• Implement and manage PURLs
• Creation and management of Google Ads and Meta Ad campaigns to drive Digital Fundraising efforts
• Setup and monitoring of Google Analytics
• Collaborating with the design team to create visually impactful graphics for digital campaigns
• Working closely with the team to ensure cohesive and effective digital marketing strategies
• Input into long term digital strategies to maximise client brand awareness and fundraising income
• Data analytics and reporting for campaigns
• Email marketing set up including donor experience and journeys

Qualifications, Skills, and Experience
The ideal candidate for the Digital Fundraising Specialist position should possess the following qualifications, skills and experience.
Required skills

• 4+ years of experience in a Digital Specialist or similar role in an agency or not-for-profit environment.
• Demonstrate an in-depth understanding of Digital Fundraising and/or marketing practices.
• Extensive experience in Google Analytics (GA4) and leveraging analytics data to inform and optimise digital campaigns including experience with Google Tag Manager.
• Experience with Meta platforms.
• Strong SEO knowledge and experience in implementing SEO strategies to enhance online visibility.

Nice to have skills

• A degree in Marketing or a related field is preferred, providing a solid foundation in marketing principles and strategies.
• Experience in Meta pixel.

Knowledge, Skills and Attributes

• Time Management and Efficiency: Possess good time management skills and efficient work practices to handle various tasks promptly.
• Proactive Attitude: Display a proactive approach to all client challenges, constantly seeking ways to improve digital processes.
• Desire for Best Practices: Demonstrate a strong desire to implement best practice solutions, ensuring optimal functionality and user experience.
• Responsiveness: Be available and responsive to questions and requests from team members and clients.

Continued Personal / Professional Development: Show enthusiasm for continuous personal and professional growth, have an inquisitive nature and stay informed about digital developments and best practices.
Why Balanced Effect?
We invest in our staff:
You will have a dedicated professional development budget of 5% of your annual pro-rata salary.
We believe in the ‘balanced effect’:
You will have flexibility in your hours, ability to work a hybrid model and rarely if ever do overtime. You also have the option to negotiate up to 6 weeks of annual leave.
Social impact:
95% of our clients are registered charities. The work we do matters and we see it in everything that we do. Our client’s passion is our passion. Balanced Effect is a certified BCorp and we live by these values.
A position description is attached.
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