AddressDigital Marketing Automation Specialist
About the role and team
Our Digital Marketing Centre of Excellence manage digital online performance and deliver market leading solutions to drive significant customer growth, revenue, and enhance experiences online that acknowledge customer’s choice and are relevant to their diverse and evolving needs.
Within this Centre of Excellence sit Digital Marketing Communications, the control centre for multi-channel direct customer contact combining marketing, engagement, and service messaging in one team.
We have a permanent full-time opportunity for a Digital Marketing Automation Specialist (internally referred to as Digital Marketing Communications Specialist) to join the team. Reporting into the Digital Marketing Communications Manager you will coordinate, plan, develop, and execute online content and targeted customer communication across email, letter, call campaigns, and SMS.
Collaborating cross functionally to ensure that campaign briefs and processes are aligned to the overall customer contact strategy. Working closely with various business stakeholders, you will deliver expert knowledge and solutions in an omni-channel environment, which achieve customer loyalty, retention, and acquisition across the everyday banking portfolio of products.
Join a positive team with a wealth of technical expertise that work collaboratively to support each other, love to have a laugh, are willing to try new things, and always have time for each other. Be part of an organisation that are investing heavily in technology and data to be innovative and always put our customers first. You’ll have the opportunity to make a real impact and add value as you grow your career with us.
Ideally, this role will be based in one of our office locations in Adelaide, Sydney, Bendigo or Melbourne. We offer flexible work options that put our people first, and a hybrid model of two days per week based in the office.
As the Digital Marketing Communications Specialist, you’ll get to:
- Leverage data to effectively design and deliver campaigns
- Challenge the way we design ‘always on’ campaign builds to maximise efficiency
- Lead campaign execution across Digital Marketing platforms
- Collaborate with key stakeholders and provide best practice recommendations for campaign delivery
- Practice robust quality assurance methodologies in line with the agreed build and execution framework
- Leverage knowledge and insights to identify and drive Marketing engagement opportunities
- Build content that aligns to style guidelines, digital standards and tone of voice
- Champion accessibility and inclusivity for customers across digital channels
About you
To be successful in the role, you'll have:
- Experience with Unica Suite (v10.1 or greater) is preferred however experience in other Marketing Technology platforms such as: Adobe Campaign, Pega, SAS360 is desirable
- Strong SQL or Database skills
- Good understanding of relational database structures is desirable
- Demonstrated experience delivering, monitoring, and evaluating digital communications plan/campaign with web, social, and other digital reporting
- A proven record of delivering successful, data-driven marketing automation campaigns/solutions
- Understanding of development standards and HTML
- Experience working in a team utilising an Agile and/or waterfall development methodologies is desirable
We believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.
About Bendigo Bank
With over 7,000 employees, we are Australian’s most trusted retail bank, our purpose is – ‘to feed into the prosperity of our customers and communities, not off it’. We are one of Australia’s most trusted brands and this isn’t something we take lightly, which means Bendigo Bank is the Bank you can be proud to work at!
Find out more about us and our incredible history here: About us | Bendigo and Adelaide Bank (bendigoadelaide.com.au)
Our perks and benefits:
Belong to a wonderful team of people. Know how we know they’re great to work with? They told us! Great benefits, work life balance, and flexibility
- Bendigo Bank supports ongoing development, with the potential for a portion of education fees being reimbursed by the bank. We want you to be the best version of you, and to help you achieve that!
- We know the last few years have been rough, so we have partnered with Sonder as our EAP provider that is so much more than just one-on-one counselling. At the touch of a button, you will have access to self-help 24/7 or you can live chat with a team of safety, medical, and mental health professionals to assist with anything life throws at you.
So, what are you waiting for? Come and join the better big bank!
Still in two minds?
Research suggests 60% of women and underrepresented groups might stop here, even after getting as far as drafting an application. We believe that diversity makes every team stronger, so even if you don’t tick every box we still want to see your application!
Please note shortlisting and interviews may take place prior to the advertised close date, so don't delay: apply now!
We appreciate the support recruitment agencies give businesses every day, however, we have got this. Our recruiters will reach out to our agency panel if we need a helping hand.
