AddressStratoKey is a leading cloud data protection and compliance company. We help organizations around the world secure their data and meet regulatory compliance requirements. The StratoKey product portfolio consists of two products, our Cloud Data Protection (CDP) platform and our Cloud Compliance Manager (CCM). Our CDP and CCM combine to offer an integrated compliance and data protection solution. StratoKey products are utilized by organisations to meet and manage regulatory requirements across many different industries.
We are seeking a driven, innovative and “can-do” Digital Marketing Manager. A leader that can take charge and accelerate our B2B marketing program. You will lead the charge in constructing and implementing marketing programs for the StratoKey product set.
You will be responsible for putting in place a scalable and predictable program that delivers consistent results. As the Digital Marketing Manager, you will be well versed in B2B Digital Marketing techniques and strategies.
This role requires a data-driven and highly motivated individual that has a strong grasp on Digital Marketing strategies. An individual that has worked in similar roles with B2B vendors. You will be inquisitive and someone with an interest in the latest trends and approaches in marketing to drive demand. Someone that can start with a fresh slate and apply their methods to a large market.
As you succeed in the role, you will help grow the StratoKey marketing team. Establishing a marketing program that will deliver results over the long term.
If you are an analytics driven marketing leader, that loves a challenge in scaling enterprise B2B software marketing, then this could be the perfect role for you.
Responsibilities:
- Developing and implementing a comprehensive marketing program
- Driving marketing programs that translate into in-bound leads
- Build and optimize the lead generation to opportunity funnel (MQL) with strategic marketing
- Working with our teams to target new and existing market segments
- Ensuring alignment on strategy, resources and overall product messaging
- Evaluating and monitoring the ROI of all campaigns and adjust according to the data/metrics
- Developing a deep understanding of buyer personas and product value proposition
- Constructing and publishing high quality content in creative and media
- Utilize, leverage and enhance all demand generation channels including SEM, SEO, content, email, events, partners
Qualifications:
- Degree in marketing, business or related fields
- 5+ years of marketing experience
- 3+ years B2B Digital Marketing experience
- Proven success in running a B2B marketing programs
- Held tenures of longer than 2 years at previous organizations
- A strong self-starter and independent work ethic
- Excellent content writing and communication skills
- Passionate about marketing
- Experience with managing a budget, reporting and meeting ROI requirements
Location:
- Hobart based role (in office)
Please no recruiters, agencies, consultants, outsourced providers or companies. This is a role for an individual – not a company or service provider.
