Digital Performance Specialist

BE THE DIFFERENCE
At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important part role to play. To make a difference help shape a healthier, better-protected Australia, read on.
The Opportunity
AIA Australia has a fantastic opportunity for a Digital Performance Specialist, to delivery a ‘personalisation’ across key digital assets. Working with the Senior Manager Website and Digital Optimisation you will roll out and deliver on the Customer Data Platform (CDP) roadmap and strategy.
To do this successfully you will:

• Build and maintain a roadmap that outlines the short-term and long-term vision for personalisation
• Build and develop sophisticated and personalised marketing campaigns and programs
• Orchestrate the execution of Digital Performance strategies for Conversion Rate Optimization (CRO)
• Track and improve the performance of CDP activations
• Develop and maintain customer segmentation models to optimize personalisation and retargeting strategies to new and existing customers including A/B testing.
• Together with key stakeholders you will craft and implement lead generation, lead nurture, and marketing automation strategies
• Develop and manage digital marketing insights taking these and turning them into customer behaviour hypothesis.

Successful applications will demonstrate:

• Demonstrated digital marketing experience, specifically focusing on Customer Data Platforms and data analysis.
• Proficiency in employing marketing tools across the adobe product stack such as Analytics, Experience Manager, Target and Launch.
• A proven history of managing and optimising successful lead nurture and acquisition campaigns.
• Outstanding subject matter expertise and understanding of digital platforms (Customer Data Platform experience preferred).
• Understanding of marketing technology integrations
• Well-developed communication and senior stakeholder leadership skills
• Experience with performance optimisation/experimentation (e.g., A/B and multivariate).
• Experience with personalisation/dynamic content.

Why choose AIA:
We've made a promise to help people live healthier, longer, better lives. And it starts with our own people.

• Access our training and development to build on your current skills
• Access additional leave days a year to recharge and refresh yourself
• Work with supportive and inclusive managers

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.
AIA is different. Are you?
Join an organisation that helps people live better every single day by applying via the link today.