AddressSupagas is a fast growing national, leading supplier of cylinder gases such as LPG, Industrial Gases, Hospitality Gases and Helium. We are rapidly building a reputation for growth and success based on an exceptional "YES WE CAN" customer service offering and quality product in the highly competitive market.
About the Role
We are currently seeking an enthusiastic, confident, and vibrant Digital Specialist to join our Ingleburn Branch on a fulltime permanent basis. Reporting to the National Marketing Manager, you will work closely with our branch network and sales teams.
Duties & Responsibilities
- Embody the ‘Yes We Can’ ethos in all aspects of your role and responsibilities.
- Embody the Supagas Safety Vision “Think SAFE, Work SAFE, Live SAFE” and Safety Expectations within all facets of the site and role
- Ensure a safe workplace for all staff, visitors and customers reporting all risks / hazards / incidents / near misses and accidents.
- Participate in the Emergency Response Plan (ERP) and help facilitate activities that are planned for the site
- Understand the Supagas Critical Risks, the Controls and Enablers as per the Critical Risk Handbook and how they pertain to your role
- Ensure all staff, visitors and contractors operate within Supagas safety rules including Permit To Work (PTW) requirements
- Have an intimate knowledge of legal and market compliance responsibilities when it comes to digital advertising.
- Planning, coordinating and optimising online advertising campaigns.
- Research advertising trends on competitors’ products and pricing and report monthly to the marketing team and relevant Sales or Product Manager.
- Applying SEO principles to improve search engine ranking.
- Analysing digital data to draw key recommendations around website optimisation.
- Conduct social media audits to ensure best practice is being used.
- Collaborate with internal and external stakeholders to develop a digital strategy and marketing campaigns.
- Execute projects with the team to create content.
- Monitor key online marketing metrics and data (campaign results, conversion rates, traffic etc.) to measure success and help shape future marketing strategies and trends.
- Work with outside vendors to supplement the work as needed.
- Analysing campaign data and compiling regular reports on campaign performance.
- Execute digital campaigns to new customers and existing customers.
- Creating and implementing schedule of digital content for online channels including website, SEM, SEO, press releases, editorial, blogs, social media etc
- Ensuring brand alignment and consistency across all digital platforms
- Manage the organisations’ social media profiles, customer engagement platform, email and SMS channels etc
- Other tasks as required from time to time.
- 3 years + proven experience as a digital marketing specialist
- Proven experience executing social media campaigns.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Well-organized and detail-oriented
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google AdWords etc.)
- The successful candidate will be required to attend a pre-employment medical
Benefits
- Continual ongoing support and training provided significant future career opportunities
- Employee rewards program
- Work for an Essential Service for financial security!
If you believe you possess the skills and experience listed above and want to be the next member of the Supagas Team please, click apply below!
Please note only shortlisted candidates will be contacted.
