Ecommerce head of growth / head of media

Position: Head of Growth (E-Commerce) - Fully Remote

About Our Company

Our company, which was founded in 2022, is a leading provider of gut health supplements. Recognizing a significant gap in the market for both gut supplements and reliable information, our founder embarked on a mission to address this issue. Having personally experienced the challenges of gut health despite access to top medical care, she launched an educational blog to simplify complex medical concepts and share her experiences. From there, our team of medical professionals and formulation experts developed products specifically designed to support gut health.

We are a dedicated team committed to scaling our brand and delivering products that our customers love. Since our launch, we have experienced tremendous growth, selling out five times over and achieving a consistently increasing rate of return customers. With stock availability no longer limiting our growth, we aim to become the premier gut supplement brand not only in Australia but also in key international markets such as the UK and USA.

Join us on our journey as we continue to expand and thrive!

About the Role:

As the Head of Growth (E-Commerce), you will play a pivotal role in driving our brand's expansion across various channels. Your responsibilities will include implementing strategies across platforms such as Google, meta, and social media to increase customer acquisition as we continue to scale. By deeply understanding our customer demographics, you will devise and execute strategies to effectively reach and engage our target audience, utilizing data insights to drive business objectives.

Key Responsibilities:

• Lead innovative e-commerce marketing strategies to enhance brand awareness, acquire new customers, and drive revenue growth, while ensuring alignment with business goals.
• Oversee all customer acquisition efforts and manage revenue forecasts based on historical performance and future growth strategies.
• Direct media buying and budget allocation across platforms like Google and Facebook, optimizing budget distribution to drive growth.
• Collaborate with the web team to optimize the website and implement necessary conversion rate optimization (CRO) changes.
• Develop marketing funnels to facilitate successful customer acquisition and drive campaign management across channels.
• Manage digital strategies including social media, influencer marketing, TikTok Brand Amplification, and SEO, staying abreast of emerging trends for a competitive advantage.
• Cultivate and maintain a strong brand identity to foster customer loyalty and engagement through strategic initiatives.
• Conduct market research to identify growth opportunities and stay informed on consumer behavior and competitor activities.
• Work closely with the creative team to introduce new creatives and test their effectiveness in advertising campaigns.
• Create engaging ad copy aligned with brand tone and collaborate with the team to test different angles and creatives.

About You

• Demonstrated experience in a similar role within the DTC e-commerce space.
• Proven track record of success in developing and executing marketing strategies.
• Strong communication and interpersonal skills with a collaborative mindset.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Excellent knowledge of Meta and Google ads, as well as Google Merchant Center.

How to Apply:

If you think you would be a good fit, please submit your application through the APPLY button or contact us through;

****@adviza.com.au

0422 300 ***