AddressThe Ecommerce Trade Specialist is responsible for day-to-day operation of the SABA website to achieve overall online objectives. As the guardian of the ecommerce website you will play a pivotal role in shaping and driving the brands online retail presence.
APG & Co
A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.
We have an unwavering commitment to design and quality across all aspects of our business. This commitment, when coupled with our creativity and passion allows us to bring great brands to life in engaging and surprising ways.
APG & Co has over 1200 employees across Australia and New Zealand. This role is based in our beautiful head office in Mascot.
The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.
The Role
Trade
- Trade the online store to deliver sales and profit targets
- Optimise the customer experience online to drive conversion and profit
- Build product categories to ensure relevant customer journeys based on Marketing, Trade and Search Marketing activity.
- Ownership of the enrichment process and upload of all available product in accordance with delivery dates. Monitoring stock and maintaining a detailed view of the product catalogue. Working to optimise the product representation and develop online guidelines.
- Set up promotions in line with the planned activity, for specific audiences, with comprehensive messaging.
- Support in managing Online projects, from coordinating the input of various stakeholders to briefing the relevant teams for execution and testing.
- Work with the brand team/s, marketing, and content to drive ATV, visits and conversion
- Support the ecommerce team on cross brand projects
Reporting
- Accurately report on website performance weekly and execute actionable insights
- Perform detailed website checks, report any issues with urgency and make fast and accurate updates where necessary.
- Provide detailed email campaign analysis and reports with data-driven insights and improvement initiatives
User Experience
- Play an active role in identifying valuable site enhancements in line with the strategy, with an understanding of the development roadmap and planned sprints.
- Undertake UAT for future developments
- Brief and implement onsite content, including homepage, landing pages and information content using HTML, with a strong focus on UX and mobile.
- Maintain onsite search settings, report on search activity, and continually work to optimise the search experience
- Utilise A/B testing to continually optimize the online experience
- Ensure site is functioning and experience is continually enhanced through navigation updates, content, promotion execution and customer journeys
Email Marketing
- Work cross-functionally with the Marketing and Creative teams to execute engaging email campaigns in line with our core marketing calendar and tactical initiatives
- Develop segmentation, content, and contact strategies to improve the effectiveness of the email marketing channel
- Take ownership of the end-to-end process of email creation from concept to briefing, development, testing, feedback, and deployment
- Optimise and manage all trigger and journey-based email campaigns
- Evaluate and improve internal workflows with a focus on process and efficiency
- Maintain an in-depth understanding of industry trends and best-practices to continuously test and optimise email performance
- Management of Go To Market to ensure all channels execute to deliver the brand strategy.
Marketplaces
- Operate and optimise product/price/stock feeds based on marketplace performance
- Ensure product, price and content on marketplaces is 100% accurate and in line with business timelines
- Liaise with marketplace partners to ensure operational efficiencies
- Work with integration vendors to ensure integrity of marketplace system and troubleshoot issues
- Review and report on inventory concerns or opportunities to the planning team
You
- 4+ years in an ecommerce role, preferably in fashion retail
- Knowledge of Google Analytics
- Experience in Klaviyo or similar email building platform
- Experience in any blog building tool eg. Contentful
- Experience in ecommerce platforms
- High-level of attention to detail
- Strong analytical and problem solving skills
- Excellent communicator and collaborative team-player
- A passion for online retail & a positive can-do attitude
Where do I sign?
As part of the APG family you'll enjoy plenty of exciting rewards and benefits.
- 50% discount on all brands
- Flexible working - hybrid of work from home and in our beautiful offices
- True work / life balance, including 4pm Friday finish
- Birthday leave
- Culture Club - monthly social events, monthly morning tea and more
- An Employee Assistance Program for you and your family
- Paid Parental Leave
- Recognition and Service awards
- Employee Referral Program
Style your career in a new direction - apply now and join our talented team.
