Email Marketing Specialist

• Drive member acquisition and engagement
• Join a team with hybrid working (in office 2 days/week)
• NFP for purpose organisation

The Position

As the Email Marketing Specialist at AASW, you'll be at the forefront of driving growth, engagement, and recognition for social work professionals across Australia. You'll play a crucial role in developing, executing and reporting on innovative marketing campaigns via emails and newsletters [using the Salesforce platform Account Engagement] that not only boost membership numbers but also elevate the profile of social work within the wider community.

About the Association

The Australian Association of Social Workers (AASW) is the professional representative body of social workers in Australia, with approximately 17,000 members. The AASW sets the benchmarks for professional education and practice in social work and has a strong voice on matters of social justice, human rights and issues that impact upon the quality of life of all Australians.

What our team thinks …

We are proud to share highlights from our recent staff culture survey. Responding with ‘strongly agree’ or ‘agree’, our team reports:

94% - find professional meaning in my work

88% - proud to work with us

90% - would recommend the AASW as a good place to work

About you

Are you a dynamic and diligent individual ready to drive our member acquisition and engagement to new heights? The Australian Association of Social Workers (AASW) is seeking an Email Marketing Specialist to execute digital campaigns via email and newsletters. If you're fuelled by measuring effectiveness and finding insights, and have a knack for stepping up customer journeys, we want you on our team!

About your team

We’re a fast-growing team with a focus on providing our members and partners a positive experience of every touchpoint with our organisation. The role sits in the Marketing & Communications department, that develops and implements strategic brand, marketing, and communications initiatives with a member-focused lens. The department facilitates the end-to-end delivery of digital and traditional marketing activities to support membership growth targets and reduce member churn, attract customers to education services and increase the profile of social work in the community.

AASW’s purpose is to support social workers and empower the profession to make a positive difference. This role is responsible for ensuring the AASW’s email communications are cohesive, consistent, and optimised.

Your Key Responsibilities

• Develop and distribute emails and newsletters via Account Engagement (Salesforce’s email platform)
• Establish workflows and standards for email data management
• Spot ways to improve use of the platform
• Develop and customise reports and share insights, analyse marketing reports to determine customer trends the Association should respond to
• Use platform tools to create audience segments and distribution lists
• Build automated email journeys
• Adopt a test and learn approach to campaigns, carry out A/B and multi-variant testing
• Educate key stakeholders on Email Marketing best practices

Qualifications & Experience

Mandatory

• A tertiary qualification in Marketing, Communications, or a related field
• Demonstrated Salesforce / Account Engagement platform experience
• Exceptional organisational and multitasking skills
• Strong analytical and problem-solving abilities, use data-driven insights to fuel your strategies
• A knack for influencing and collaborating with a variety of stakeholders
• A proactive mindset, taking initiative in a dynamic, fast-paced environment

Desirable but not essential

• Email design experience desirable and/or HTML/CSS experience
• Familiarity with Salesforce/Account Engagement

Ready to Make Your Mark?

If you're ready to take on this role, apply now and let your Email Marketing prowess shine!

Join us in making a difference – one engaging campaign at a time!

The AASW is committed to equal opportunities in employment and embraces diversity and inclusion in its workforce. We encourage applications from culturally and ethnically diverse communities, particularly those underrepresented in the social work profession including the Aboriginal and Torres Strait Islander communities and people with a disability.

To be considered for this role, your application must include your résumé and a cover letter.

Please direct any queries to: **@aasw.asn.au

Applications close 18 Februry 2023 however, we reserve the right to end the closing date early.