Address
SalaryEssenceMediacom | Connected eComm IntegratorDescriptionIdeally you will have an understanding of ecommerce platforms (marketplaces, eGrocery, FSA / Quick commerce) and Retail media networks which includes platform specific consumer journey and experience capabilities. You should possess experience in best usage of retail media to achieve ROI for brands, exposure to data driven decision making, knowledge of platform's annual marketing calendar.Your primary responsibility is to bring best collaboration among all stakeholders (TCCC X Bottler X Platforms X OpenX) to agreed, approve, implement and achieve best ROIResponsibilities
- Attend brief triage sessions and understanding of business goals
- Evaluation of platforms and their capabilities to meet brief requirements and fulfil business goals
- Finalisation of initiative calendar with TCCC X Bottler X OpenXAgreement on platform/s usage to activate planned initiative
- Liaison with selected platforms to design touchpoints / tools/ tactics by initiatives
- Agreement on assets based on designed touchpoints with Platforms X TCCC X Bottler X OpenXBased on agreed assets and inputs brief, OpenX to develop an execution plan including campaign media plan and content development plan
- Coordinate with TCCC X Bottler to approve recommended execution plan
- Management of production pipeline and ensure timely delivery of deliverables such as assets to platforms
- Supervision of end-to-end campaign execution by OpenX - Implementation, monitoring, optimisation, reports, and learnings
- 2-3 years of experience in eCommerce/online marketing related fields
- Proven success within performance marketing
- Ability to define market priorities based on understanding of customer business solutions
- Critical to understand System financials/economics
- Solid planning, financial, and collaboration skillsSolid project management skills
