Event Experience Director - Big Bash Leagues

Event Experience Director - Big Bash Leagues
Event Experience Director – Big Bash Leagues
Working for Cricket Australia means that you become a part of Australia’s proud history and help us look toward the future. We are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, re-imagine the Big Bash Leagues, build player connection through storytelling and play our part in developing the game globally.
Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.
This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.
ABOUT THE ROLE
This is an exciting time for the Big Bash Leagues as we look to recruit a new role – Event Experience Director – Big Bash Leagues. This is an amazing role for a person who loves creating innovative event solutions that are tailored to fans whilst bringing to life our amazing BBL and WBBL brands.
Furthermore, this role is about emotion and how we want our customers to feel when they attend or watch our Big Bash events.
Interested yet?
The Event Experience Director will champion the strategic development and delivery of the Big Bash Events Experience program to ensure we WOW our customers. A genuine partner and trusted advisor of the Clubs who can lead and influence the evolution of League and Club Events to integrate our brand and our customer at the centre of decision making. If you consider yourself dynamic, innovative and a proactive individual that thrives in fast-paced environments and is passionate about delivering amazing experiences we want to hear from you. We have big ambitions for the Big Bash Leagues, so we’re looking for drive, passion, and energy to bring our plans to life.
Reporting to the Head of Business Operations you’ll be responsible for:
Event Creative Strategy
- Develop and lead a strategic and integrated Event experience program featuring professional, innovative, and high-quality Events (both game day and non-game day Events), to ensure we deliver amazing experiences for kids and families
- Implement a 3–5-year horizon on the evolution of our Event Experience Strategy to ensure we have an entrepreneurial and innovative mindset that continues to position the Big Bash Leagues as a best-in-class Event Experience and exceeds our customers’ expectations
Clubs
- Objective is to have 8 strong clubs relating to Event and Fan experience. You will partner with each Club to drive system-wide improvement to raise our standards and benchmarks
- Work in partnership with each Big Bash Club to develop a specific Events strategy that connects to the broader League Event strategy but considers each Club’s brand, personality, stadium, and customer. This strategy should then function as a decision-making tool for all elements of a Club’s match days and other Events
Innovation
- Connect with industry experts and partners to ensure the Big Bash Leagues and Clubs are exposed to the best innovation and opportunities regarding Event experience and technology
- Frequently showcase best in class Event experiences, innovation, and technology to Clubs
- Maintain relationships with vendors, stadiums, and sport agencies both in Australia and across the globe to ensure we are always positioned at the forefront of opportunities
WHAT WE ARE LOOKING FOR
- 10+ years’ experience in Major sports or other Event experience
- Relevant tertiary qualifications: Business, Sports Administration (Bachelor or Masters degree)
- Strategic mindset with experience in creative Event concept with visible results on increasing Event attendance or fan attendee experience satisfaction
- Ability to both communicate and influence key stakeholders to ensure that our customers come first
- Proven experience in achieving maximum budgets to then efficiently deliver a fan experience strategy that drives increases in attendance
- Ability to manage stakeholder relationships
- Proven management experience of agencies and large contracts
- Understanding of the sports and entertainment arena
- Ability to delegate and lead a team of varied functional areas across a business to deliver a project
- Drive to create and deliver best practice systems and Event experiences and to motivate others to do the same
- Highly personable and customer service focused
- Excellent written and verbal communication skills
WHAT’S IN IT FOR YOU?
Our employees at Cricket are gifted an additional week of leave at the end of the season! As a CA employee, you will also have other benefits including:
- Tickets to the Cricket for you to take your friends and family and experience Australia’s favourite game!
- A flexible working environment, meaning we strike the balance of what you need and what works for the business (this isn’t limited to working remotely)
- Discounts from our partners such as ASICS and salary packaging options
- A multitude of leave types including paid parental leave and volunteer leave
THE IMPORTANT STUFF
Cricket is a sport for all Australians and our workplace reflects that. We recognise our differences are our strength and a diverse and inclusive workforce is fundamental to our success. We strongly encourage Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people of colour, women, LGBTIQ+ people, people with diverse religious beliefs and people with a disability to apply.
Australian Cricket, including Cricket Australia, is committed to being a child safe organisation and requires all team members to hold a valid Working with Children Check.
If you need assistance or adjustments to fully participate in the application process, please contact *******@cricket.com.au
Please submit your application via the link by 5pm, 5 April 2024. In the meantime, follow us on our socials via Instagram @cricketaustralia, via X @cricketaus and via our website https://www.cricket.com.au/