AddressPosition Summary
In this position you will play a crucial role in organising compelling events, fostering strategic partnerships and managing relationships within the community to create brand awareness, demand and loyalty. This role will focus on amplifying existing activations, seeking new opportunities and creating even stronger relationships within the brands’ backyard and areas that drive brand credibility.
KEY RESPONSIBILITIES
- Develop existing and identify new partners to drive relevant and credible brand awareness within the communities that matter.
- Aligned to the brand GTM calendar, create a consistent event plan, that covers a diverse range of activations, including festivals, parties, tastings, customer promotions that are strategically linked to communities or customers to build awareness, trust, advocacy and sales.
- Synergise with sales team to create hype and visibility around or within our top venues and accounts.
- Establish strong relationships within our backyard to drive credibility and authenticity.
- Build and manage an ambassador program that engages a diverse consumer base aligned to brand values and product position.
- Collaborate with the marketing team to drive content plan and ambassador inclusion.
- Partner with the marketing team and Taphouse Activation Lead to drive foot traffic back to the taphouse venue.
Other
- Other tasks may be assigned from time to time which contribute to the overall success of the brand.
KEY MEASURABLES:
- Deliver marketing event & ambassador budget.
- Partner with marketing manager to creatively grow database via, events, partnerships and ambassadors.
- Jointly own Taphouse amplification, foot traffic and sales.
- Meet weekly and quarterly deadlines.
- Brand consistency across all channels aligned to Brand Guidelines and GTM.
- Displaying a positive ‘can do’ attitude that supports the entire team. Contribute to an environment that extends outside of internal walls and creates hype to be part of the Burleigh Brewing tribe.
Who we are looking for?
- Brand advocate that has strong ties to the local Burleigh Heads community and the culture that surrounds it.
- Ideally has studied some form or Marketing but not critical. Experience wins.
- Minimum of 5-10 years’ experience in a similar role. Ideally in the beer or lifestyle industry.
- Impeccable relationship skills that deliver onboarding and trust to further brand’s reach plus advocacy.
- Proven Events & partnership skills that drive marketing success against business outcomes.
- Creative thinker that can spark energy within the team.
WHO IS BURLEIGH BREWING?
NO SH*T NO SHORTCUTS
Our golden rule? Brew up to a standard, not down to a price. You don’t cut corners and nor do we. We take the slow road – the one that delivers clean, pure beer that hits all the right notes. It’s a labour of love, demanding time, attention and a whole lot of know-how.
SLOW BREWED FOR QUALITY
We take the time to do things right, even when no one’s watching. We steer well clear of chemical additives, preservatives or artificial processes that speed things up. We use the best, all-natural ingredients – four of them, to be exact. We keep it real and let our beer ferment and mature at its natural pace so you're not drinking toxic alcohol compounds – or anything else you wouldn’t choose to put in your body.
BEER THAT TREATS YOU RIGHT
You enjoy the freedom of choosing to live life better, right? Well, make no mistake, for beer lovers, having a real beer choice and knowing you’re choosing a real beer to enjoy are vital parts of the equation. We’re right there with you. There’s no need to settle for less.
Applications close on Friday 10 May 2024 and are to be forwarded only through SEEK please. Interviews may commence sooner so your prompt application is encouraged.
NOTE: Salary package will depend on the candidate's relevant knowledge and experience and include all the benefits you'd expect when working for a brewery. Seek may have filtered the role into a salary bracket for functionality purposes only.
