AddressRole & Responsibilities
As the IBM Media Relations Specialist you will be an important member of the Marketing & Communications team, which is responsible for protecting and enhancing IBM’s brand in Australia.
You will play a key role in moving IBM's business forward by inspiring key audiences.
These audiences include private and public sectors, business partners, influencers, alumni and citizens. In your role, you will design narratives and strategies with support from your team. You will have get to flex your creativity as you showcase IBM’s leadership across technologies, including AI, Cloud and Quantum, and the way technology is shaping industry sectors, policy and the national agenda, as well as “Good Tech” and Corporate Social Responsibility.
In return you will get….. A great team, flexible work, opportunities to travel, and a chance to work with people and countries all around the world.
Other Responsibilities will include;
- Develop and strengthen relationships with key journalists across tech trades and tier one outlets.
- Create and maintain a pipeline of inspiring story ideas; translating technical and business innovations into clear, compelling narratives.
- Prepare and media train spokespeople.
- Establish deep understanding of IBM’s priorities and offerings, market trends, the ecosystem, competitive landscape, and IBM’s points of differentiation and competitive advantage.
- Curious thinker with a growth mindset
- Leadership attributes
- Creative and compelling storyteller.
- Strong research, writing and editing skills and the ability to translate core ideas into relevant and digestible content.
- Ability to apply IBM’s strategy, values and brand to shape perception and build external advocacy.
- Adept at collaborating and working well with others across the organisation.
- Able to build cross-disciplinary networks of subject matter experts to contribute detailed content and expertise as needed for effective communications.
- Track record of successfully delivering quality content, ethically, professionally and on time in the face of demanding deadlines.
- Knowledgeable about broader communications trends and how different mediums are evolving.
