Address- Always Think Big. Be courageous, open to new ideas, and embrace continuous learning.
- Be Accountable. Take ownership, seek help when needed, and understand the importance of results.
- Integrity is Key. Act ethically, honestly, and keep commitments.
- Show Respect. Demonstrate care, actively listen, seek to understand, and value diverse opinions.
- We are Fans too. Have fun, consider the fan experience, and share the love of the game.
- One Team. Communicate effectively, trust each other, celebrate victories, and build strong relationships.
This role is primarily responsible for the growth, value realisation and management of customer data. The customer data spanning NBL; NBL (the league), NBL1, 3X3 and any other future products.
NBL’s Vision for the next 5 years is to be: The biggest, most engaged global fan base in Australian Sport. This role is pivotal to the strategic direction and mission of the NBL.
NBL has invested heavily in infrastructure and capability to realise this vision. This includes the design / development of:
- NBL owned customer data warehouse within the Google Cloud Platform (GCP) with aggregated data
- A shared data environment (GCP) and Audience Building Tool (Tableau) with Ovation/TEG providing extended audience
- A marketing automation and orchestration tool to deliver personalised communication and customised user-journeys (Braze)
- A login / authentication product across owned platforms (Google)
- Business Insights suite of dashboards (Tableau)
- This new infrastructure complements and enables NBL to better leverage the owned digital platforms and the significant investment in content for our fans.
1. Customer value as fan; to substantiate marketing spend or effort in relation to acquisition and
reward. (Marketing)
2. Differentiated customer value as it relates to our commercial partnership investment.
(Commercial)
3. Customer value as a financial asset (Finance)
Key Responsibilities:
- Strategic direction of customer data as it relates to Marketing, Commercial and Finance
- Play a role in the growth of the NBL Customer Database, through working with marketing and commercial teams to develop campaigns that reach new audiences
- Product owner of Customer Data Warehouse and Audience Profiling tool supported by Technology Lead
- Key stakeholder and responsibility of audience in Customer Engagement Platform (Braze) supported by Digital Marketing
- Ensuring accurate and insightful data within Business Intelligence tools in relation to customer
- Support Marketing team in building audiences for campaigns – owned and look-a-like audiences and social channels
- Support Commercial Partnerships team in market fit, proposition, design and costing of audiences
- Work with Commercial team to identify and assess new data driven partnerships
- Protect the fans; prioritisation and oversight of customer data usage to minimise churn e.g. frequency (the gateway)
- Continued improvement on profile enrichment and prioritisation of attributes with clear use cases
- Continuous development and improvement of the value score card model
- Customer data management and design
- Build of customer value model and segmentation
- Partnership proposition and management
- Strategic leadership in data strategy working with engineers
- Analytical lead of data insights to inform commercial and marketing prioritisation, proposition and offer/product
- Working within an end-to-end mar-tech solution
- Strong communication and collaboration skills
- Attention to detail and with a problem-solving mindset
Applications close: Friday 7th June 2024.
Additional information
- Opportunity to work during the League's most exciting growth phase
- Make an impact by providing key insights that will help to drive change
- Work in a team of like-minded individuals who celebrate each others success
