The Field Marketing Specialist is responsible for the planning and execution of programs, projects, and specialized initiatives that provide a channel for sales to gain exposure to prospects. This role works in partnership with cross functional teams to provide a direct communication channel for prospects to become introduced and connected to various values ConnectWise offers.
If located in Sydney, AU you will be expected to go into the office 3x/week. MSP, Channel, or B2B Industry experience is preferred.
Essential Duties and Responsibilities:
- Provides support to the cross functional teams, with a high attention to detail
- Researches, analyzes, and documents findings
- May influence others within the Marketing team through the explanation of facts, policies, and practices
- Travels for events, performs demos of all products, and collects sales leads
- Engages cross-functionally to drive interest in events to increase participation
- Maintains an up to date understanding of our corporate strategies to accurately represent our Ecosystem strategy externally
- Analyzes complex problems, creating and managing new solutions by leveraging existing event development approaches
- Plans and executes trade shows, road shows, and user conferences
- Ensures event logistics, services, and pre- and post-event campaign promotions remain on time and within budget
- Partners with content creators to plan necessary content for speaking sessions and social media coverage
- Assists in the management of existing programs with clear measurable goals
- Provides post-event or post-program reporting and analysis, including ROI and KPI metrics
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to work independently on projects and processes with general supervision
- Practical knowledge of applicable work area
- Ability to situationally adapt and understand new technology/processes as per business requirements
- Strong interpersonal, verbal, and written communication skills
- Strong organizational and detail-orientation skills
- Ability to multitask in a fast-paced environment, prioritizing goals to meet deadlines
- Bachelor's degree required in related field or equivalent business experience
- Preferred: 1+ year of related experience
- Preferred: B2B event experience
- Remote or hybrid depending on location
- 40-50% travel may be required