AddressJoin the forefront of educational transformation: help lead Growth Marketing in a role that helps shape the futures of scholar-athletes around the world, at one of the most exciting education startups in the world, now valued at more than $600M USD.
What this role is responsible for
The role will be responsible for the growth of Athletics enrollments at Crimson Education globally; driving awareness in key markets and coordinating high impact digital campaigns via the creation of design assets and execution of campaigns. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.
A portion of the role will be ANZ-focused, but you will join a diverse team and have access to global resources. In particular, you will:
Lead generation of collateral related to Crimson’s international athletics program, which supports high school scholar-athletes around the world by strategizing their growth in sport, preparing them for U.S. admissions (SAT/ACT, extracurriculars, essays, etc.) and putting them in touch with coaches at top universities for the purpose of being recruited
Help to map Crimson Athletics’ growth strategy while owning a tight marketing budget
Lead end-to-end planning, execution and optimisation of local marketing, digital and growth campaigns, including managing events, PR content, landing pages, social posts, FB, Adwords, emails & more
Help manage our sales funnel—monitor the pipeline of prospective families and provide reports analysing marketing touchpoints and campaign performance
Collaborate with regional marketing teams to share assets generated, and filter best practices across company units
Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment
Scout and develop partnership opportunities
Skills & Experience
Adaptability and Growth Mindset—you’re proactive in ideating new and creative campaigns, shuttering failing initiatives, and learning rapidly
Problem-Solving and Analytical Abilities—you track marketing and sales data rigorously, generating actionable insights that you share with the team and rapidly deploy
Project Management—you manage multiple projects and deadlines seamlessly, coordinating tasks, meeting deadlines and continually optimising campaigns for future success
Communication and Interpersonal Skills—you communicate well across teams and organisations, both as a colleague and as a representative of our service to potential customers
Design aesthetic—you have an eye for quality branding, detail in design and clear and striking copywriting that confidently presents our unique value proposition
Industry knowledge development—you rapidly seek to learn about trends in high-school age sports and education
Bachelor’s degree in Communications, Marketing, PR, Business or related fields preferred
3+ years of marketing experience in a growth-oriented environment preferred
If you're passionate about education technology, sport, and people — and you are seeking a fast-paced, collaborative environment — we'd love to hear from you! We’re looking for a team player who is comfortable owning targets, but who genuinely enjoys combining across business functions to find creative solutions and drive outcomes.
Why work for Crimson?
- Flexible working environment, you will be empowered to structure how you work
- Option to work from our many locations/remotely around the globe (role dependant) with us!
- Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
- $1,000 training budget per year- we love to level up!
- Psychologist on staff
- Impressive fireside chats and workshops to help the team continuously level up
- Radical Candour is a feedback approach we live by
- We’re a global player with 28 markets (and growing) across the globe!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
