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Form of workEmbark on a caffeinated adventure that elevates your craft & contributes to our eco-friendly coffee pod quest. Your journey with us promises to be nothing short of legendary.
Is your playbook filled with strategies that transform fleeting visits into enduring engagements, ensuring every touchpoint is an invitation to an unforgettable brand experience?
Are you the visionary who sees beyond the transaction, weaving a narrative that captivates, engages and converts, making every customer feel like the hero of their own story with our brand?
Picture this: You, standing at the helm of our DTC vessel, telescope in one hand, compass in the other, charting the course through the vast ocean of opportunity. As the Head of Acquisition, you're not just part of the crew; you're the captain, the maestro, the growth guru who knows the ebb and flow of the digital seas like the back of their hand.
We're not looking for just anyone. We're on the hunt for a visionary, someone with an affinity for numbers that tell tales of triumph and tactics that turn the tide in our favour. You're the kind of person who dreams in conversion rates and wakes up with strategies to scale peaks unseen by mere mortals.
We are Urban Brew, the fearless underdog amidst the titans of coffee (a.k.a. the David in a world of coffee Goliaths) and we’re on a noble quest to enrich the lands with eco-friendly coffee delights. We're not just a brand; we're the heartwarming, quirky café of the digital world, beloved by all who cross our path. Join the adventure, for we seek heroes ready to make the world a caffeinated, greener place!
Your Epic Quest- Lead the Charge: With the grace of a gazelle and the might of Mjolnir, lead your team of in-house specialists across all fronts.
- Chart the Unknown: With a map of metrics and a compass of creativity, navigate through the uncharted territories of market trends, ready to discover new lands of customer conquest.
- Architect of Conversion: Unleash your inner architect to design and refine high-converting landing pages that serve as digital lighthouses, guiding lost souls from the sea of indifference to the shores of our brand.
- Data Whisperer: Listen to the whispers of data, turning soft murmurs into roars of actionable insights and strategic masterpieces.
- Customer Conductor: Direct the flow of our brand's narrative, ensuring every touchpoint is an overture to a lasting relationship with our audience.
- Magician of A/B Testing: Design and deploy experiments across the land, turning every campaign into a crucible where only the most potent messages emerge, optimized through the arcane art of A/B testing.
Your adventure will be guided by KPI’s which will revolve around New Customer Orders, CAC and Early-Stage Retention (2nd and 3rd orders).
Your Tech Stack Awaits- Adobe Commerce (Magento)
- Shopify/Shopify Plus
- Klaviyo
- RJ Metrics/Excel
- Google Analytics/Data Studio
- Various other apps
No worries if you're not yet friends with all these tech stars - knowing most is a big plus, but eagerness to learn is key!
The Hero We Seek- Experience: You’ve helmed the ship before, with a treasure trove of victories in the DTC or eCommerce space.
- Creativity & Analytical Balance: Your mind is a playground of creativity, but you play the game of numbers like a grandmaster.
- Leadership: Leading from the front, you inspire your crew with a vision so compelling, they'd follow you into the digital abyss and back.
Dive deep into the heart of our mission, wielding your creativity and analytical prowess to carve out new paths of growth. Your role is pivotal, your impact immeasurable, and your journey with us promises to be nothing short of legendary. Let’s turn the digital realm into our playground, where every campaign you orchestrate and every page you craft becomes a landmark in our shared voyage towards unprecedented success.
Ready to leave your mark on the digital world and lead our brand to new heights?
The Treasures That Await- A Path of Growth and Glory: Opportunities to elevate your craft, leave your mark on our brand's legacy and help script a future where our brand's saga becomes the stuff of legends.
- A Fellowship of Creators: Join a band of visionaries dedicated to redefining the landscape of DTC with every story told.
- A Culture of Epic Proportions: Thrive in an environment that values energy, enthusiasm, hard work, and a good sense of humour.
- Collaborative In-House Marketing Team: Join forces with a band of creative mavericks, data wizards, and storytelling sorcerers, all united in the quest to create marketing magic.
- Dynamic, Fast-Paced, Non-Corporate Environment: Say goodbye to the drudgery of corporate life and hello to a world where every day is a new adventure, filled with challenges and opportunities to make your mark.
- Unlimited Coffee Supply: Never face a story or strategy session without the lifeblood of creativity at your side – an endless flow of coffee to fuel your narrative fires.
- Customer-first mindset: Take care of our customers first and everything else will follow.
- Continuous improvement: Strive to learn and drive positive change.
- Collaboration and respect: Work as a team and be part of the solution. Give equal respect to everyone.
- Passion for greatness: We do not accept mediocrity in ourselves or others.
To apply, send your application to ****@podpac.com.au with the subject line "I'm interested in your Head of Acquisition Role." Please attach a cover letter (specific to this role) and resume in PDF format. In the email, include:
- A recent example of you living one of our core values
- What do you love about working in Customer Acquisition?
- Your expected annual salary
- Availability and notice period for your current job.
Mark the calendars, brave applicants! The gates to this adventure draw to a gentle close on Friday, 29 March 2024.
