Address● Be inspired by working on enviable global campaigns and with big name brands
● Influence agency culture with new ideas and innovations
● Collaborate with teams across AU & NZ
● Access our hybrid work arrangements and join a powerhouse independent agency with a passion for storytelling
Your Opportunity
As a Rock Star in the influencer world, you will join our collaborative and innovative team to lead our influencer practice and play an integral role in defining our over-arching agency influencer approach and point of difference.
As the Influencer + Partnerships Director (IPD) aside from being a superstar…you are a senior leader responsible for devising and driving Thrive’s influencer marketing proposition and differentiation and leading on influencer marketing strategies.
You will manage the creation of earned-first storytelling digitally-led influencer strategies that create impact for clients and deliver measurable ROI.
You will have highly honed strategic and creative thinking skills and brand marketing understanding. Working closely with the creative, content, social, digital, and PR teams, this role will be integral in integrating earned-first storytelling into successful influencer marketing + partnership campaigns.
The IPD will report to the Director: Content, Social, Digital and will act as client lead on select clients.
● A chance to be a part of consistent growth and innovation with one of Australia’s most revered public relations agencies sitting at the intersection of digital, consumer/brand and business/purpose PR.
● Working with some of the world’s biggest brands in tech, financial services, motoring and consumer lifestyle, you will have the opportunity to lead and be a part of a core Sydney team of specialists executing on strategy, creative and being involved with all aspects of execution and client servicing.
Responsibilities:
● Influencer strategy and execution
● Work collaboratively with the new growth team as lead to build the agency’s influencer marketing and partnerships remit
● Identify and liaise with relevant influencers and content creators, in line with client needs and objectives.
● Actively keep a pulse on emerging influencers and trends through various social media channels such as Meta, TikTok.
● Maintain and build strong working relationships with influencers and media – have a growing network of contacts.
● Effectively manage client campaigns and activations; communicating with social influencers and platform partners as well as internal Thrive teams.
● Set goals, track conversions, and measure success of influencer program.
● Maintain influencer budget.
● Negotiate contracts and organisation of micro and macro influencer programs that are focused on driving revenue.
Learn & grow
You’ll participate in ongoing learning and development opportunities delivered across the agency (think AI playoffs through to high profile speakers) in addition to tailored internal and external training to help you develop technical, commercial and broader EQ skills.
You will be thirsty to learn and grow from not only exceptional people around you, but from your clients who will provide unrivalled opportunities on a global scale.
Your experience, approach & impact.
● You share our values: you’re passionate, accountable, curious, of high integrity and you thrive on collaboration with a #OneTeam approach.
● Tertiary qualified with a minimum of 10 years experience in a PR/Social Agency.
● Have a positive attitude, and a constantly curious and energetic approach to your work with a solutions-focused mindset.
● Ability to juggle multiple priorities, with a calm demeanour and adaptability to manage the unexpected.
● Nothing gets past you – you have exceptional attention to detail.
● You are proactive and ready to roll up your sleeves.
● Proven experience tracking affiliate marketing, creating a community of influencers and being able to prove Return on Investment (ROI) and performance of each activation.
● Understand compliance requirements for influencer marketing.
● Extensive knowledge of social media and influencer trends, and digital online tools/platforms.
This is Thrive.
Culture is everything. It’s a reason why we have a 100% return rate by working parents, have had consistent leadership for more than two decades, embrace diversity in our workplace and we continue to welcome Thrive ‘boomerangs’ back to the agency. Thrive has a clear vision and mission and has grown by continuing to diversify and be early adopters of technology and global trends. Thrive is not a ‘hot then not’ agency. We are not an ad agency trying to be earned specialists. We are uniquely Thrive helping our people, brands and community to do just that. Our team is made up of in-house media, creative and digital specialists who work across five locations in Melbourne, Sydney, Brisbane, Gold Coast and Auckland delivering strategic communications services for brands including LEGO, ANZ Group, Cisco, ASUS, Tinder and Harley Davidson.
Thrive values work-life integration including hybrid flexible working (Mondays and Fridays work-from-home) and delivers many benefits including an additional annual wellness leave day, Thursday 4pm Thrive O’Clock, early Friday knock-off and more.
Visit us here for more information - @thrivepr / @thriveprnz / www.thrivepr.com.au
