AddressJob duty
Customer Value Propositions
- Formulate customer value propositions with compelling insight-based segment-led sales pitches across entities to
- Drive sales and penetration of designated product mixes to align with company strategy
- Maximize untapped opportunities from existing customers base, including reactivating the inactive, and reconnecting special caring segments
- Uplift channel productivity by strengthening the engagement and collaboration with Agency & Partnership Distribution
Product Proposition
- Define differentiated proposition as an "All-in-one" solutions provider across corporate and individual clients through advanced segmentation strategies to create a sustainable and competitive market position
Segmentation Modelling
- Build advanced segmentation model, execution plans and growth strategies back by research, data analytics and feedback from channels and other business lines with the ultimate goals to uplift cross-sell and repurchase
- Enhance distribution capabilities by formulating insight-based sales pitch, distributor journey, digital sales tool, on-boarding journey for Next Gen distribution to drive positive business outcomes
Requirements
- University degree with over 5 year working experience in financial services, insurance or related industry, at least 5 years of which in in Marketing, Customer Relationship Management (CRM), Business Development or Product Development role. Insurance experience and/or segmentation experience is a plus
- Strong business acumen and is customer oriented with proven track record in attaining business results
- Strong analytical, problem-solving and execution skills
- Self-motivated, innovative, responsible, proactive, flexible, take ownership and determined to deliver assigned targets/projects
- Able to lead internal and cross-functional teams to be a team player
- Excellent in spoken and written Chinese and English
