AddressMarketing and Audience Development Manager
Organisation Overview: Barking Gecko Theatre (BGT)
BGT is a vibrant and innovative organisation dedicated to enriching the lives of children and families through the magic of theatre. As a leading force in children's performing arts, we inspire imagination, spark creativity, and foster connections within our diverse community.
For more detailed information please see: www.barkinggecko.com.au
Benefits & Culture:
- Competitive salary package
- Collaborative and supportive team environment
- Opportunities for flexible working arrangements
- Exciting projects with a renowned theatre company
About the Role:
We are seeking a passionate and strategic and operational Marketing and Audience Development Manager to join our team at BGT. You will play a pivotal role in maximizing box office revenue, expanding Barking Gecko Theatre's audience, and elevating brand awareness through innovative marketing, advertising, and Audience Development strategies.
Hours: Full-Time, 37.5 hours/week with some afterhours work required.
Reporting to: The CEO, with close collaboration with the Artistic Director.
Additional Conditions: Phone Allowance.
Salary: To be determined dependent of experience and qualifications.
Location: Subiaco, Western Australia.
Responsibilities:
- Plan, implement, deliver, and evaluate comprehensive marketing campaigns for Barking Gecko Theatre's season, productions, and programs.
- Plan, implement, and evaluate comprehensive Audience Development strategies aligned with Barking Gecko Theatre's Strategic Plan, focusing on building, and retaining diverse audiences.
- Collaborate internally and externally to execute Barking Gecko Theatre's marketing strategies and plans effectively.
- Ensure the delivery of high-quality customer service across all touchpoints.
- Increase box office and program revenue, expand Audiences and brand awareness.
Essential Criteria & Attributes:
- 5+ years of marketing experience with strong stakeholder management skills.
- Tertiary qualification in marketing or a related field.
- Experience in developing, managing, and implementing marketing strategy with maximum efficiency and effectiveness.
- Extensive experience in research management and actionable insights development
- Proficiency in digital marketing tools, including written communications, website development/maintenance, research, and brand management.
- Knowledge of social and digital trends, along with expertise in SEO, channel optimization, and web analytics.
- Experience with database/CRM systems.
- Proven experience increasing revenue, audience, and awareness.
How to Apply
If you're excited about using your skills to make a positive impact in children's lives through the arts, we invite you to join our team at BGT as our Marketing and Audience Development Manager. Together, let's ignite imaginations and create unforgettable experiences for young audiences.
Apply now to be part of our creative journey.
Please provide a comprehensive resume and cover letter addressing why you should be selected as Barking Gecko Theatre’s new Marketing and Audience Development Manager, based on the selection criteria.
Please ensure that you provide examples.
Applications are to be sent to the CEO of BGT by email at ***********@barkinggecko.com.au with the subject line “Marketing and Audience Development Manager” by 9am on the 24th of May 2024.
Submissions should be no longer than 6 pages including resume and cover letter. Please also include the names and contact details of two referees. Applications will be treated as confidential.
