Marketing Manager

We are looking for that ‘one-of-a-kind’, special someone to take our brand to the next level through clever and creative marketing. This will be a challenging and rewarding role that requires creativity, passion, resourcefulness, an out-of-the-box approach to problem solving and a never ending list of thought provoking ideas.

About Us

Indigo Love is a furniture and homewares brand with an extensive wholesale and trade network. Our head office is based in South Nowra, in our brand new custom built warehouse facility. Our stores, trading as Few and Far, have been known to take you on a journey of discovery, where you can get lost in time, with a focus on experience and how they make you ‘feel’. We specialise in sourcing one-of-a-kind pieces from around the globe to create soulful and timeless interiors.

We are passionate and excited about what we do and are looking for someone to share our love for unique pieces and the stories they tell. Our stores are located in Huskisson, Berry, Bowral and Thirroul. 

Role Overview

The Marketing Manager will oversee the brand marketing strategies and implementations across all channels of customer contact. Our focus is customer-centric, and our marketing goals are acquiring, engaging, and retaining customers through relationship building, development, and management. This position requires knowledge and expertise in customer acquisition, retention, insight and CRM, digital engagement and marketing, social media engagement and marketing and PR and communications. This position also requires a deep understanding of data research, analysis, and synthesis. 

You will work alongside the Directors, our Business Development and Retail Area Managers, in-house Merchandisers, and our Ecommerce Coordinator. You will also develop and lead the social content strategy with our Social Media coordinator. 

Responsibilities

Marketing Management

• Develop, implement, and facilitate annual 360 campaigns and non-traditional marketing concepts, including individual channel and market plans
• Direct the activities of and supervise the marketing and styling team
• Provide leadership within the executive management team, with a focus on customer centricity and brand positioning

Customer Relationships

• Acquisition - Develop and direct strategies to meaningfully grow our customer base across all channels using a broad range of strategies and tactics: digital marketing, social media, events and outreach, media exposure, etc. Supervise the analysis of our current customer data and any prospecting customer data to optimise customer base growth.
• Retention - Develop and direct customer relevant contact strategies that optimise the lifetime value of a customer. Manage the communication and content distribution across all channels maintaining consistent and personalised touch-points. Strategise and implement customer reactivation strategies.
• Insight - Maintain a current and informative customer profile. Utilise surveys, user testing, and other marketing research tools to engage our customer and deepen our knowledge of how we can add value to their relationship with our brand.
• Loyalty - Improve and strengthen our VIP program. Think outside the box to develop a tiered system that better rewards our top customer base, increases growth into our most productive tier, and encourages new members to join.
• Events and outreach - Develop and direct our store, public, and PR events – expectations, execution, and result reporting. 
• Personalisation - Direct the analysis of customer behaviour to develop personalised communication strategies to maximise engagement.

Analytics

• Analyse sales results to gain an understanding of our customer’s behaviour and suggest actionable strategies to increase her engagement with our brand. 
• Working with internal and external partners, to understand and leverage insights across website analytics, back-end customer and purchase data, financial data and customer feedback data. 
• Translate insights into strategic merchandising, product and marketing initiatives to build business cross channel.

Skills

• Experience with Klaviyo and Hubspot CRM services
• Experience managing paid advertising across multiple social media platforms.
• Management of customer information and marketing campaigns within the Shopify environment.
• Understanding of how these various platforms integrate with each other.
• Content creation and design in line with marketing campaign calendar
• Coordination of marketing campaigns and required collateral across multiple departments
• Design experience or experience with the Adobe Suite is a huge bonus!

What we offer

• Competitive salary
• Compressed work week
• Collaborative work environment in a brand new facility
• Opportunity to contribute in a leadership role to a business with ambitious growth plans

If this sounds like you, apply below!