Job Description:If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking.For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.Help people create their tomorrow, while you create yoursWe help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 170 years.If we do our job well, we genuinely add to the prosperity of our country and its people.
How you'll make an impactThe Marketing function in AMP is critical in understanding our customers, their needs and aspirations. This function is responsible for developing compelling solutions, offers and experiences for our customers. This role will support delivery for achieving customer growth and onboarding targets for Everyday Banking and Home Lending Direct/Digital. This will be achieved by designing, executing, and optimising multi-channel digital and direct marketing campaigns to acquire and onboard new to bank customers across each portfolio to achieve annual acquisition plans aligned with the Bank's vision to be a digital-first Bank. The role will span but is not limited to traditional and digital marketing and events.You'll make an impact by:
- Working with the Senior Marketing Manager, Growth to contribute to the creation of the annual marketing activity plan in line with consumer, product, distribution and Group brand objectives and annual business targets.
- With digital and direct marketing subject matter expertise across strategy and execution, full responsibility for development of the overarching customer acquisition and onboarding strategies for both Home Lending and Everyday Banking; with seamless implementation working collaboratively with the broader Marketing function and Bank stakeholder group.
- Ongoing analysis and reporting of performance will be a focus, in particular to uncover performance insights and learnings with robust data points that lead to ongoing continuous improvement. Fluency is required in utilising data and analytics to track campaign performance, optimise campaign performance and conversion in real time, and report on key performance indicators to stakeholders ensuring targets are achieved.
- As part of the overall customer acquisition and onboarding strategy, create, seek out and surface fresh ideas and opportunities to do things differently and test & learn - how can the acquisition and onboarding strategy deliver more fully onboarded customers with greater efficiency and productivity (time/cost).
- Build effective partnerships with key Bank stakeholders to enable close collaboration with Bank to develop a strong understanding of both Home Lending and Everyday Banking portfolios - market drivers, pricing strategy, target audience definitions, proposition and offer development and appropriate measures of success.
- Build effective partnerships across the broader Marketing function, including with agency partners, to ensure digital and direct campaigns are engaging, effective, complement brand activities and align with product launches, promotions, and key events.
- Focus channels requiring creative asset development and production, media planning and content creation and production include but are not limited to paid search, social media, email marketing, affiliate marketing, display advertising and owned channels including amp.com.au, MyAMP app, eDMs and NBIs.
- Working hand-in-glove with the Brand & Content team, develop and execute AMP Bank brand building campaigns, through the lens of proof point, creative and media plan development aligned to brand and business objectives.
What you will bring to the team- Extensive experience in direct and digital Marketing, Communications or related disciplines with particular focus on:
- Strong understanding of the financial services industry and business environment.
- A strong technical understanding of direct and digital marketing strategy, CX, channels and platforms, including email, social media, search and display advertising.
- Strong analytical skills and the ability to use data to drive decision-making.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Experience working with product and technology teams to develop and optimise customer acquisition and onboarding experiences.
- A proven track record of successfully executing direct and digital marketing campaigns that drive business growth.
- A passion for staying up to date on the latest marketing trends and emerging technologies.
- A results-driven mindset with the ability to work under pressure and meet tight deadlines.
- Ability to operate strategically and implement tactically in a very hands-on environment.
- Hands-on communications skills for multi-channel environment.
- Regulatory and technical content.
- Marketing project management.
- Proven experience defining, implementing, and optimising digital marketing strategies across channels, preferably with experience in the Banking sector.
- Proven success driving commercial results, on time and on budget.
- Demonstrated ability managing and championing customer-centricity amongst other pressures.
- Demonstrated expertise with digital marketing best practice.
You'll thrive here if…If you can adapt from BAU to the ambiguous with ease, you'll do well here. Change is never easy, so bring your commitment, grit and growth mindset.Because we run lean, you'll be expected to jump in and deliver across a variety of areas. Meaning, you'll be closer to the action and executive decisions that influence where we go next.If you're someone that can hold their own, you'll find AMP quite liberating.Why we think you'll love working at AMPDoing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on - better for it.We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work.In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you'll find moments to connect, feel valued and do meaningful work.Whether it's through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have.We believe in the power of inclusion and diversityWe're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers.We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.Ready to create your tomorrow?If you're someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.Don't procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.Looking forward to meeting you.
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