AddressWhat's the role?
We are seeing a Marketing Manager to join the CLM team responsible for managing the marketing technology (Martech) stack including building, executing and reporting on email, SMS and phone campaigns. This includes managing segmentation and targeted audience lists, CRM data management and managing content across websites.
The preference is for this person to be based out of the Bowen Hills, QLD office, however Surry Hills, NSW and Southbank, VIC locations are also acceptable.
Roles and Responsibilities
Build and own end to end campaigning across various platforms and channels leveraging systems including but not limited to Pardot (Account Engagement), Salesforce CRM and Wordpress. This includes key integrations for events such as Splash.
Ensure proper integration of Martech stack with CRM, sales, and customer service systems, ensuring Salesforce compliance.
Develop and maintain Martech documentation, including user manuals, workflows, and standard operating procedures.
Develop and implement a Martech strategy aligned with company and sales team marketing objectives, involving regular audits and evaluation of tools for efficiency.
Collaborate across teams to ensure Martech stack integration, execute impactful email campaigns, and enhance lead conversion rates through strategic collaboration with Marcomms Executive and Lead Generation manager.
Accurately track and manage the lead funnel, working closely alongside key departments such as Sales and Operations to support their ongoing and ad hoc campaign needs and KPIs
Who are you?
Bachelor's degree in marketing, business administration, or a related field.
4+ years of experience in marketing, with a focus on Martech.
Strong understanding of marketing automation software, CRM systems, and analytics tools.
Salesforce CRM or Salesforce Pardot experience (highly desired)
Experience in managing Martech projects from conception to execution.
Excellent analytical skills, with the ability to analyse data and metrics to make data-driven decisions.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Excellent communication skills, with the ability to effectively communicate with internal stakeholders
Strategic thinking and problem-solving skills, with the ability to develop Martech strategies that align with business objectives.
Understanding of customer behaviour and preferences, with the ability to develop customer-centric Martech strategies and campaigns.
Knowledge of digital marketing channels, including email, social media, and search engine marketing.
Familiarity with A/B testing and other testing methodologies.
Experience with website optimisation and conversion rate optimisation.
Ability to stay up-to-date with emerging Martech trends and technologies.
Strong attention to detail and organisational skills.
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms
Who are we?
We are proud to be Australia's most impactful media group, we're even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.
Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
What's next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
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